Texas, backed by nine other states, filed a lawsuit against Google on Wednesday, accusing Google of violating antitrust laws in the way it operates its online advertising business. This is Google’s second major regulatory lawsuit recently, and the fourth antitrust lawsuit from the federal and state governments of U.S. technology giants. Google said the Texas charges were unfounded. In the lawsuit, Texas directly pointed to Google’s central role in the purchase and sale of online display advertising. “Google has repeatedly used its monopoly power to control pricing, participate in market collusion to manipulate advertising auctions, seriously violating the law.” Ken Paxton, the Attorney General of Texas, said, “if you compare the free market to a baseball game, Google acts as a pitcher, batter and referee at the same time.” Texas and other States say Google does not dominate the display advertising market through innovation, but through an exclusive strategy that stifles competition. The lawsuit also listed Facebook as an accomplice, accusing Facebook and Google of damaging competition through an illegal agreement to manipulate advertising auctions and determine prices. In 2017, after Facebook announced plans to compete with Google in the field of advertising technology, Google and Google reached an agreement to curb the competition, agreeing to give Facebook a certain advantage in auctioning the inventory of mobile app ads. Facebook has not yet commented. (author / Xiao Yu) < A= https://ibmwl.com/category/global-tech/#content target=_ blank>Skip to content