Simon kucher & partners, a marketing consulting firm, released a report entitled “global game research: the future of subscription services”. The report points out that game subscription services have been accepted by a considerable part of the market, and there is still a lot of room for development. < p > < p > with the help of dynata, a market research firm, Simon kucher & Partners conducted a sample survey of more than 13000 people from 17 countries in May and June. < / P > < p > the survey shows that 35% of game players in the world have active game subscription behavior, but their regional distribution is not balanced. In the United States, only 20% of players actively buy subscription services, while in markets such as India and Indonesia, the number of players who buy subscription services is more than twice that of the former. < / P > < p > the survey also pointed out that, in addition to those who have not yet signed up for subscription services, there is still room for growth in game subscription services among the players who have paid for the services. < / P > < p > among the players who have paid for the service (at least one service has been subscribed), 80% of the respondents indicated that they would like to purchase multiple subscription services, 9% of them have already subscribed to multiple services, and 71% are interested in purchasing multiple subscription services. < p > < p > buyers of game subscription services said that the quality of games provided by subscription services was the most important factor affecting whether they subscribed. The next three factors were price, number of games, and diversity of games, which were prioritized according to the length of time they played each week. Google said the proposed media negotiation rules would put its free services in Australia at “risk”

By ibmwl