In the early morning of October 14, Beijing time, apple officially announced four iPhone 12 models, officially entering the 5g era. The latest iPhone 12 will no longer offer wired headphones and chargers, but will use the upgraded wireless charging system MagSafe. In terms of price, the iPhone 12 Mini starts at $699, the iPhone 12 starts at $799, and the iPhone 12 Pro starts at $999. < / P > < p > the new iPhone 12 will test whether Apple is using 5g to generate a buying spree. But whether users will see a significant increase in speed will depend on where they use the device. “There are a lot of small details that hinder the fulfillment of 5g’s promise,” said the head of technalysis research He believes that Apple may disappoint some customers when it ships mobile phones, and that Apple will only moderately increase its speed before operators set up networks. Jake dollahide, chief executive of Longbow asset management in Tulsa, Russia, said Apple might have a cold holiday because of the coronavirus pandemic. “I think it’s going to be more difficult to sell iPhones this Christmas as the flu season meets with covid and cold weather, forcing everyone indoors. Although apple is a technology company, it’s not known for online sales, it’s famous for in store experience. ” < / P > < p > 5g iPhone is Apple’s most important product of the year. Given the sluggish pace of mobile phone sales in the past few years, the arrival of the new iPhone is expected to trigger a strong upgrade cycle. But as John stankey, chief executive of at & T, said last month, demand is likely to be affected by a sluggish economy. Is 5g network ready? U.S. operators have spent billions of dollars upgrading their networks using fifth generation wireless technology, which is 10 times faster than current connections. Verizon became the third carrier with nationwide 5g coverage on Tuesday. But at present, as operators continue to expand their networks, they can only provide an ultra fast 5g experience in a limited area. < p > < p > Apple announced the new iPhone in a video presentation on Tuesday, covering the new device’s faster chips, 5g speed and features, and an improved camera. But one of the most important messages for investors and customers is the reduced time to market: changes to the iPhone segment and pricing. Tim Cook, Apple’s chief executive, said in January that last year’s mid tier iPhone 11 was the best-selling iPhone in the holiday season. In a report officially released on Monday, guomingji, an analyst at Tianfeng international, predicted that the iPhone 12 is expected to become the best-selling iPhone among the new models, accounting for about 40% of the shipments. The biggest news for Apple investors may be that the company is getting better at segmenting customers. < p > < p > Apple lags behind its global competitors in joining the 5g revolution, including Samsung in South Korea and Huawei in China, which launched 5g phones last year. Dan ives, an analyst at wedbush securities, estimates that 40% of Apple users have not upgraded their phones for three and a half years, creating a huge opportunity to change phones. He called the iPhone 12 “an upgrade opportunity for apple in a decade” and predicted that iPhone sales in this fiscal year would be the highest of 231 million units sold since the company launched the iPhone 6 plus in 2015. People are also concerned about whether the new iPhone can run as fast as expected. Boris Metodiev, deputy director of strategy analytics, once told the media: for American consumers, owning a 5g enabled smartphone “is like owning a Ferrari But use it in your local village and you won’t be able to drive. 200 miles an hour, just because you can’t get high speed on this kind of road. ” The difference with this year’s launch is that Apple will sell four iPhones, compared with three in recent years. Analysts and investors have long expected the new iPhone to boost sales of the company’s main products. Existing iPhone users need to upgrade more, and many have high expectations for 5g iPhones. The most important thing for apple is that it will start selling new devices before the key holiday sales season. Global Tech

By ibmwl