In the early morning of the 14th Beijing time, apple held an online conference and released four 5g mobile phones, smart speaker homepod mini and MagSafe wireless chargers. Although the mobile phone make complaints about the Phone 12 series since the launch of the 16 series, the iPhone 12 series is still the most popular mobile phone this year. On the evening of 16th, Apple’s official website and several e-commerce platforms launched the pre-sale of iPhone 12 series. However, according to a large number of netizens, Apple’s official website got stuck and even collapsed due to the hot pre-sale. < / P > < p > the number of appointments before the launch can also reveal the popularity of the iPhone 12 series. As of 8:00 on the 16th, more than 1.6 million people had made reservations on Jingdong Suning pre-sale platform, more than the three-day pre-sale total of last year’s iPhone 11 series, according to first finance and economics. According to the analysis of Beijing News, as the first generation of iPhone fully embracing 5g, the iPhone 12 series has received special attention from the market. On the first day of the conference on October 14, consumers on the platform paid twice as much attention to the new iPhone 12 series as they did in the same period last year, according to tmall. < p > < p > iPhone 12: advanced dual camera system, 6.1-inch screen, price from Bank of China 6299 yuan, pre order on October 16. < / P > < p > iPhone 12 Mini: advanced dual camera system, 5.4-inch screen, price from Bank of China 5499 yuan, pre order on November 6. < / P > < p > it is worth noting that the iPhone 12 series no longer comes with headphones and chargers. In response, Apple’s vice president of iPhone product line marketing, Kaian drans, said that the iPhone has many new features to attract consumers to buy, and the pricing is also appropriate. There are a lot of chargers and earphones stacked in the user’s home, which is for environmental protection. < / P > < p > iphone12 and iPhone 12 Mini come in five colors: black, white, red, green and blue. In terms of memory selection, the memory capacity of the two models is 64 / 128 / 256 GB. < / P > < p > with a 6.1-inch screen, the iPhone 12 has a smaller border, 11% thinner than the previous generation, 15% smaller in size, and 16% lighter in weight. The cover plate of the iPhone 12 uses a super ceramic crystal panel, which is four times harder than before. < / P > < p > to support 5g networks, apple redesigned the frame of the iPhone 12, including the antenna in the aluminum middle frame. There are five colors in the new machine: black, white, red, green and blue. < / P > < p > in terms of network, iPhone 12 is optimized for 5g network. IPhone 12 has intelligent data mode, which can determine whether users need 5g network and automatically select 4G or 5g. < p > < p > Apple says all iPhone 12 support 5g millimeter wave in the United States. Through cooperation with operators, the highest network speed can reach 3.5gbps under ideal conditions. In China, the 5g that iPhone 12 supports is the sub-6ghz standard. < / P > < p > in terms of camera shooting, the iPhone 12 / 12 Mini uses a wide-angle + ultra wide angle dual camera design. The aperture size of the wide-angle lens is ƒ / 1.6, and the aperture size of the ultra wide-angle lens is ƒ / 2.4, and both lenses are 12 million pixels. < / P > < p > the iPhone 12 pro and iPhone 12 Pro Max are made of stainless steel with magnetically controlled coating technology, presenting a more dazzling and delicate bright gold appearance. In terms of imaging system, iPhone 12 pro and iPhone 12 Pro Max have updated a new generation of 7p lens main camera, significantly improving the anti glare ability, and the aperture has also been upgraded to the F / 1.6 level. According to apple, the iPhone 12 Pro Series has better anti shake capability this time. The camera sensor can be adjusted 5000 times per second to improve the anti shake effect, so the shooting performance in low light environment can be improved by 87%. < / P > < p > in addition, the new proraw Photo format can record the pictures taken by four cameras at the same time, and then synthesize the photos by deep fusion technology to achieve a more perfect overall effect. < / P > < p > in addition, lidar lidar scanner function appeared on iPad pro at the beginning of the year also appeared on iPhone 12 pro and iPhone 12 Pro max, which can not only focus faster, greatly improve the photography effect of night scene mode, but also further improve the operation speed and effect of AR category applications. < / P > < p > the screen is larger, 6.1 inches and 6.7 inches, in four colors, dark grey, silver, gold and dark blue. In terms of memory capacity, the memory capacity of the two models is 128 / 256 / 512gb. < / P > < p > in terms of hardware, pro Max has updated a 65mm telephoto lens (Pro is 52mm), and has added a new hardware sensor displacement OIS, which can realize active optical anti shake. < p > < p > Apple proraw supports raw format shooting, which should be a practical function for photography enthusiasts. < / P > < p > Pro video, which supports 10 bit HDR video recording, is also the first mobile phone to support direct recording and editing of Dolby view video. < / P > < p > in addition, the iPhone 12 Pro has a lidar scanner on the back. It can be used for AR, room scanning, etc. Lidar scanners also help with low light autofocus, reducing the time to take pictures. < p > < p > the iPhone 12 Pro Series has a dust and water resistance rating of IP68, and Apple claims to be able to hold for 30 minutes at 6 meters underwater. After the press conference ended on May 14, due to the lack of surprise, Apple’s share price fell by nearly 4%, and by the end of the day, it was down 2.65% to US $121.1, with a market value of US $2.07 trillion. As of press release, Apple’s share price has been flat, falling 0.06% to $120.64, with a market value of $2.06 trillion. Global Tech

By ibmwl