Snapchat launched spotlight, a video tag, on Monday local time. Like tiktok, it publishes videos more based on the popularity of the video than on the creator of the video, foreign media reported. In August, Facebook launched a rival product of tiktok, reels. < / P > < p > in the past, technology platforms were focused on how to create completely different products to attract audiences. Now, however, they all offer similar functionality, and instead, they need to demonstrate differences in philosophy, values, and use cases. < / P > < p > like instagram, a photo sharing app for artists and design enthusiasts 10 years ago, now has everything from live video to shopping. < / P > < p > snapchat was originally developed for personal communication between close friends, but now it contains professionally designed content, games and maps. < / P > < p > twitter was originally created as a platform for public ideas, but over the years, it has allowed users to share pictures, videos and audio. < / P > < p > when social media companies adopt similar features, what users can expect is how their core values affect these feature versions. Snapchat, for example, intends to ensure that spotlight is set to private mode by default and does not publish comments, likes or shares. The report shows that the number of app store purchases soared in the first half of this year due to the impact of covid-19