Today, there are online rumors that Ali Ma Yun, meituan Wang Xing, pinduoduo Huang Zheng and others have said that they will withdraw from the community group purchase business. People close to these companies told China’s securities companies that the above network rumors. Also have stockjobber Internet industry analyst confirms to reporter “this is rumor.” In the second half of this year, affected by the epidemic situation, community group buying and buying vegetables and other ways have sprung up in the first tier cities and communities, attracting the participation of many large Internet companies. < / P > < p > the blessing of large Internet companies has also brought community group buying into a new outbreak period. Some analysts believe that in today’s increasingly high cost of online traffic, these platform based new economy companies can quickly attract, transform and cultivate new users by virtue of their own flow advantages, which is an important reason to actively layout new business of community group buying; at the same time, this method also innovates the retail mode and promotes the introduction of agricultural products into the city. < p > < p > on December 11, the Political Bureau of the Central Committee issued a communique, which specifically mentioned in the deployment of the main contents of next year’s economic work: “strengthen anti-monopoly and prevent the disorderly expansion of capital, and promote the stable and healthy development of the real estate market.” On December 11, the people’s daily official comments on community group buying said, “don’t just think about the flow of a few bundles of cabbage and a few catties of fruit. The star sea of scientific and technological innovation and the unlimited possibilities of the future are actually more exciting.” < p > < p > on December 12, Ma Yun, an online rumor, said: Ali will withdraw from the community group buying in an all-round way, do a good job in enabling science and technology, and upgrade the service industry. A little later, there were also online news that Wang Xing of meituan and Huang Zheng of pinduoduo said that they would also withdraw from community group buying. However, there is no official voice for the above-mentioned statements. As for the authenticity of the above-mentioned online news, as of press release, Ali and meituan officials have not replied to the Chinese reporters of securities companies. Close to pinduoduo people told reporters, “network pinduoduo Huang Zheng said to withdraw from the community group buying business, is a rumor.” < / P > < p > “there must be something wrong with authenticity. How can such a big company’s strategy be so playful?” “This should be a rumor,” an Internet industry analyst told reporters < / P > < p > open meituan app – meituan shopping. According to the user’s geographical location, the system will automatically configure the nearest “meituan shopping” pick-up point, and the user can mention the goods as soon as possible after placing an order. < / P > < p > in the “preferred” area of HEMA Xiansheng, there is also a “double 12” special event launched today, which encourages consumption through shopping red packets and full discount. < / P > < p > recently, with the intensification of competition in community group buying, Internet giants have entered the bureau one after another, and many community group buying products have also seized customers by means of shopping subsidies and new customer subsidies. < / P > < p > for example, in Didi’s community group buying app “orange heart optimization”, Chinese reporters from securities companies saw that there were promotion methods such as “new people’s surprise purchase with one cent” on the home page. < / P > < p > “these platform based new economy companies have advantages in community group buying, have brand awareness, and have capital and channel scale strength. They can quickly attract, transform and cultivate new users in the early stage by virtue of their own flow advantages. Today, with the increasing online traffic cost, community group buying is relatively low in cost, which is also attracting so many large companies to actively participate And why. ” The analysts told reporters. < / P > < p > as early as 2018, Jingdong Suning e-buy and others have arranged community group buying through retail stores. In the second half of this year, community group buying affected by the epidemic situation and other ways have taken place in first tier cities and communities, and the number of user orders has increased significantly. With the development of the market, community group buying has attracted many large Internet companies. < / P > < p > from the perspective of public information, at present, there are Alibaba, Tencent, Jingdong, Suning e-buy, meituan, Didi, pinduoduo and other large Internet companies, which have participated in the community group buying business through self built systems on the platform or through investment and acquisition. < / P > < p > the blessing of these big companies has brought community group buying into a new outbreak period. According to the monitoring data of e-commerce big data of “e-commerce” of ECOSOC, from January to the end of November 2020, there were 9 investment and financing events in the field of domestic community e-commerce, with a total financing amount of more than 3.36 billion yuan. In addition to the huge amount of financing successively obtained by community group purchase platforms such as Chengsheng life, xingshengxuan and shihuituan, large companies have also built their own platforms. Community group buying is becoming another new field for capital competition after fresh e-commerce business. < / P > < p > as early as 2019, Alibaba entered the community group buying through investment and acquisition, and RT Mart entered the community group buying in the mode of online small program. < / P > < p > in addition, since the second half of this year, Alibaba’s HEMA has launched HEMA optimization and HEMA Yunchao to actively deploy community group buying business. At a group president’s meeting in mid September, Zhang Yong, chairman and CEO of Alibaba group, announced the establishment of HEMA optimization business department by HEMA industry group, which was considered as officially entering the community group buying track. On September 29 this year, Hou Yi, President of HEMA, released a circle of friends to reveal that: in the past two weeks, he has systematically investigated community group buying in Wuhan, Changsha, Chengdu and Hefei. He believes that the essence of community group buying is to expand commodity categories in the original physical stores by e-commerce and realize logistics distribution by store distribution system As long as we expand the scope of shared stores, the logistics in stores will further sink and even rapidly expand to rural areas. As early as April 1, 2020, box Ma Yunchao began to go online in Beijing, expanding the SKU of goods to less than 20000, and the delivery time is up to the next day. The purchase of goods will no longer be limited to the existing products in the store. < / P > < p > in addition, pinduoduo launched “buy more vegetables” online on August 26 this year, and invested 1 billion subsidies to seize resources. Didi’s orange heart optimization was launched in Chengdu in June this year, with more than 10 million daily orders in the “double 11” nationwide this year. In July this year, meituan launched meituan to buy vegetables and deliver them directly without delivery fee In the fourth quarter, all kinds of community group buying have spread from first tier cities to third tier and fourth tier cities. According to the third quarter financial report of meituan, the company’s revenue was 35.4 billion yuan, with a year-on-year growth of 28.8%, exceeding the market expectations. After adjustment, the net profit was 2.1 billion yuan, with a year-on-year increase of 5.8%. However, the company’s new business loss of 2.029 billion yuan, a year-on-year increase of 68.8%. According to the analysis, meituan set up the optimization division in July and entered the community group buying track. The large loss of new business was related to meituan’s increase in community group buying. < / P > < p > with internet giants investing a lot of resources into fresh community group buying, “community group buying” has become a hot topic in the Internet industry and capital market. In fact, China’s securities companies have noticed that in addition to the changes in consumer retail experience brought about by new economies such as Internet capital joining the community, community group buying also actively promotes agricultural products to enter the city, and small farmers, family farms and agricultural cooperatives are also adapting to new marketing methods. < p > < p > in the analysis of the Research Report on community group buying, Liu Zhangming, chief analyst of Tianfeng securities business retail industry, believes that the innovation points of community group buying in business model mainly include three points: leader system, centralized collection and distribution system and pre-sale system, which have brought three cost reduction respectively: flow cost, performance cost and fresh loss. < / P > < p > since 2020, the competition of community group buying has intensified. On the one hand, capital has been intensively injected into the track, and traditional start-ups are eager to expand; on the other hand, major Internet giants have accelerated to seize the track, and each platform has strengthened the recruitment of team leaders and operation personnel, and many companies have promoted the community group buying business to a strategic height. Liu Zhangming believes that “at present, the community group buying is still in its infancy, and each major company has its own advantages, and the outcome is unknown.” < / P > < p > the research paper puts forward that the development points of community group buying in the future are team leader / flow, property and supply chain. At the same time, through calculation, it is considered that the funds of each giant will be sufficient to support the nationwide expansion of community group buying, or there will be a national platform with mutual advantages in each region, “the probability of national monopoly is small, and community group buying will be integrated into the digital process.” However, recently, different voices have been raised in the public opinion field, “in addition to the discussion of profound changes in the interests of vegetable peddlers, there are also a lot of thoughts pointing to the innovation expectations of large Internet enterprises.” < p > < p > on December 11, the people’s daily official comments on community group buying said, “if you just look down to pick up sixpence, and you can’t look up at the moon and launch scientific and technological innovation to win the long-term future, then no matter how large the flow and how much data can be transformed into hard core scientific and technological achievements, and it is difficult to change the passive situation that our core technology is controlled by others.” < / P > < p > “from Alibaba’s Dharma academy to Baidu’s driverless car, to Huawei’s first chip manufacturing plant in China, Chinese enterprises are increasingly focusing on technological innovation. In today’s era and in the longer term, the ability to innovate in science and technology and master the core technology in key fields will become the key elements of national competition and long-term development. ” In the review, if our internet giants have more transcendental pursuits, “relying on hard core technology, let enterprises stand at the top of the value chain, make the country more competitive and autonomous, and make the boundary of human knowledge bigger, isn’t it more fragrant?” < p > < p > the review said, “don’t just think about the flow of a few bundles of cabbage and a few kilograms of fruit. The star sea of scientific and technological innovation and the unlimited possibilities of the future are actually more exciting.” It is said that “gta5” will be launched on Google cloud game platform stadia