Today, the company launched an upgraded version of fire TV stick for $39.99, which now supports Dolby atmos audio. In addition, Amazon has launched fire TV stick Lite for just $29.99, which the company claims is the most powerful streaming device for less than $30. Both players have HD quality streaming, and both will be released on September 30. < / P > < p > both fire TVs are equally fast when opening apps and starting video streams. However, fire TV stick’s remote control has volume and mute control, while Lite doesn’t. However, both offer voice search and command support via Alexa. < / P > < p > in addition, fire TV’s home screen will undergo a major redesign later this year, adding personal user profiles – which roku still lacks – and adding a “Favorites” bar at the top of the navigation for shortcuts to applications. < / P > < p > like other new products released today, fire TV stick and stick Lite will enter low-power mode without actively saving energy. The latest pictures from Amazon and firelite have actually appeared in the remote control a few days ago Go ahead. Google said the proposed media negotiation rules would put its free services in Australia at “risk”