Amazon has quietly launched a new augmented reality app that can work with the QR code on the company’s shipping box to create an “interactive, shareable” ar experience. Referred to as “Amazon augmented reality,” the retailer describes the app as “an interesting way to reuse your Amazon boxes until you’re ready to throw them in the recycle bin.”. < / P > < p > as the screenshot of the app store’s new app shows, different Amazon boxes will provide unique activities for the AR experience. For example, a screenshot shows someone drawing a face on a pre printed white pumpkin and turning it into a pumpkin lantern. Then when they scan the QR code, the pumpkin jumps out as an AR object. Another screenshot shows the image of a dog on AR pumpkin and bat wings. One shows that when scanning the QR code, the Amazon box turns into a blue ar car. < / P > < p > in the app store video, there are other animated characters, including the Amazon smile sign itself, which is an AR corgi dog, which will pop out playfully when scanning the QR code. < / P > < p > in its description, the company noted that if users’ iPhones can also support truedepth technology, the app can also use the device’s camera to track their facial movements to enable features like & quot; self portrait & quot; mode. < / P > < p > this app has already appeared on IOS app store and Google play. If it is not used with Amazon box which supports the new QR code, it will not provide other functions. < / P > < p > however, at the time of launch, the app seemed to focus only on pumpkin’s ar experience. Once you design and scan the pumpkin into the AR, users can press other buttons to further decorate the pumpkin – by giving it a hat or dress, changing its light or color, etc. Users can also flip the camera and display the pumpkin on their self portrait, which moves with the user’s face. Users can then press the camera button in the app to take photos of their creations and share them on social media. < / P > < p > as part of Amazon’s ongoing “less package, more smile” campaign, these boxes also use fewer materials. < / P > < p > Amazon has been involved in the AR field for some time. The latest one is the launch of a new ar shopping function, which allows users of Amazon’s main shopping applications to visualize multiple pieces of furniture or decorations in the room at the same time. A few years ago, it also launched a simpler version of AR shopping in its Amazon IOS app, called ar view, built with arkit. It has also tried “shopable stickers,” using AR to place basic product stickers in the user’s space, rather than a real product representation. Global Tech