Loup Analysts at ventures believe that apple is getting closer to a bundled service that combines its hardware and software services to provide consumers with more choices. < / P > < p > at present, Apple has provided consumers with an iPhone upgrade plan, which allows participants to pay a monthly subscription fee to own a current generation of smartphones, which is carried out every year when new models are launched to update. According to gene Munster and David stokman, analysts at Loup ventures, this could be extended to other hardware and even software services such as apple one. Analysts believe the iPhone upgrade plan could extend to the Mac, iPad and apple watch product lines, creating hardware subscription products for each family. < / P > < p > in the end, the company merged its service products with hardware subscription products to create a 360 degree bundled service. Consumers pay apple a monthly fee, and apple meets most of the technical needs of consumers. The move will take advantage of the macro trend of ongoing digital transformation and changing consumer buying preferences, and Apple may be the only company able to do so. < / P > < p > from a financial point of view, such a subscription can increase the revenue from previous subscriptions from about 55% to nearly 85%, which may increase Apple’s revenue, and at the same time, it can bring more stable revenue sources than the current seasonal hardware centered way. < / P > < p > in terms of consumers’ buying habits, it is believed that this will also be improved in two aspects. First of all, the pace of technological innovation makes consumers want to have the latest hardware. Consumers don’t need to swallow all the purchase costs at one time, which can be solved by subscription. Second, it is said that consumers are moving towards a “rent better than buy” mentality, and with this mindset, subscriptions can provide better value. SpaceX beat blue origin and Northrop Grumman to win a $316 million air force contract