The market demand for Apple’s main product line is stronger than expected. High end models including iPhone 12 pro and iPhone 12 Pro Max have performed well. A recent survey showed that during the lucrative holiday shopping season, consumers had high demand for the tech giant’s new iPhone 12 smartphone, iPad air tablet, apple watch series 6 / SE smart watch, and M1 MacBook. < / P > < p > although demand for the iPhone 12 / 12 mini model was lower than expected, analysts saw positive momentum in Apple’s smartphone business. < / P > < p > it is expected that consumer interest in the high-end iPhone 12 Pro / 12 Pro Max will continue through the first half of 2021, until a new generation is introduced in the autumn. Mr Guo added that the demand for the iPad air tablet was also impressive thanks to the new design and major hardware upgrades released in September. < / P > < p > with the addition of mini LED screen and 5g connection, it is expected that the 2021 iPad product line will continue to bear fruit, and it is rumored that there will be new entry products in the second half of the year. In terms of watches, consumers are also keen on Apple watch series 6 / SE. It is expected that next year’s new products will take a step further with improved appearance and health management functions. < / P > < p > in the self-developed arm products, Apple’s R & D efforts over the years are paying off. The demand for new 13 inch MacBook Air / MacBook Pro based on M1 chip is higher than expected. < / P > < p > it should be noted that despite the excellent performance of Apple’s core product line, the market performance of airpods real wireless headset is somewhat weak. Although the shipment volume remained relatively stable, it still decreased by 5-10% year-on-year. In June this year, Guo predicted that a new generation of airpods would be launched in early 2021. However, due to the supply chain and other factors, it is said that the new product has been postponed to the end of the second quarter. Global Tech