It is reported that some well-known large enterprises have become competitors because they have the same business, such as Coca Cola and Pepsi, Boeing and Airbus, McDonald’s and Burger King. From this perspective, in the global technology market, the “Festival” between two companies is intriguing: Facebook and apple. < / P > < p > almost all of Facebook’s revenue comes from advertising, contributing only a small part of Apple’s revenue, while Apple’s most revenue comes from devices and Its App Store app store. < p > < p > for years, Apple CEO Tim Cook has said that Facebook sees users as a product, making money from advertising and playing with their privacy. At the same time, Mark Zuckerberg, Facebook’s CEO, said Apple’s products were expensive and criticized Facebook with ulterior motives. < / P > < p > earlier this year, Apple announced that it would launch a feature called “app tracking transparency” to give people better control over their data. < / P > < p > for Facebook, this is a huge problem, because it is through the sale of targeted advertising to make unimaginable profits. Facebook has publicly said it would hurt their business. < p > < p > last week, apple executive Jane Howarth outlined in a letter why the change was delayed. “Facebook executives have made it clear that their intention is to collect as much data as possible. This disregard for user privacy continues to grow. ” < / P > < p > and Facebook countered by saying, “they use their market dominance to choose the data they collect, while making it almost impossible for competitors to use the same data. They claim it’s private, but in fact it’s for profit. ” < / P > < p > for apples, it’s like throwing salt on a wound. Apple has long been proud that its business model is more noble than Facebook. < p > < p > it is reported that as early as 2010, apple co-founder Steve Jobs warned Facebook to pay attention to privacy issues. < / P > < p > in 2018, Apple CEO Cook said that he could have emulated Facebook and used data to sell advertising, but “we chose not to.”. “Apple’s culture is to empower customers, while Facebook’s culture is to exploit users,” mcnami said. Historically, Apple had good reason to criticize others, but chose not to, even though they saw how rude Facebook was. ” < / P > < p > but, from Facebook’s point of view, do they make sense? Is Apple really trying to use its market dominance to keep competitors out of the door? Currently, Apple has been involved in a series of legal proceedings. There are accusations that Apple abused its dominant app store to impose unfair terms on developers. In 2014, when cook first publicly criticized Facebook for treating its customers as products, Zuckerberg hit back, telling time: “I’m frustrated that many people seem to increasingly equate the advertising business model with some degree of disconnection from customers.” < / P > < p > “what, you think you’re standing with them to some extent because you pay apple? If you really stand with them, their products will be much cheaper. ” < / P > < p > industry expert Carolina milanesi is one of many people who believe that the two companies are just looking at the world in different ways and that the hostility between them is limited to cultural and personal aspects. < / P > < p > “look at Apple, if they are so dissatisfied with Facebook’s behavior against its customers, why should we use Facebook as an app on Apple’s devices?” < / P > < p > so far, the relationship between the two companies is still not good. But this is a false war, and their relationship is actually symbiotic. However, Apple’s current proposal (new sexual features) is far from false. There is no doubt that their obsession with privacy is bad for Facebook. Apple’s new rules will hurt Facebook. < / P > < p > on the surface, of all the possible competition in large technology, Facebook seems to be the least likely. Google is Facebook’s obvious competitor; Microsoft and Google are Apple’s competitors. < / P > < p > but privacy issues have sparked a fire that will not go out between Facebook and apple. In 2021, it is likely to see more intense competition. Spontaneous combustion at a Guangzhou Motor vehicle intersection and other traffic lights in Shenzhen