Apple released three new MAC computers on Tuesday: the MacBook Air, the 13 inch macbook pro and the Mac Mini. They look basically the same as the previous generation. The main update is chips: these new products replace Intel processors with M1 chips developed by apple. Tuesday’s announcement marks the abandonment of 15 year old Intel processors for laptops and desktops, and a major shift in the semiconductor industry. According to Gartner, a market research firm, apple is the fourth largest PC manufacturer in the world by volume. As a result, Apple’s decision to use self-developed chips in laptops and desktops will hit Intel. < p > < p > Intel said in a statement: “we believe that PCs with Intel technology, such as PCs based on the 11th generation Intel Core mobile processor, will provide customers with the best experience in the areas most valued by customers around the world, as well as the most open platform for developers.” < / P > < p > Apple’s chips are based on ARM technology, not the x86 architecture of Intel chips. Arm was originally designed for mobile devices. The chip developed with arm architecture always has higher efficiency, so it can extend the battery life. On laptops, this could mean adding hours of usage without using an external power supply. < / P > < p > Apple CEO Tim Cook often says that the company “has a long-term strategy of owning and controlling the key technologies behind our products.” < p > < p > Apple has invested heavily in the chip division, including major acquisitions. The first was the acquisition of P.A. semi for $278 million in 2008, which opened the sector. It recently acquired part of Intel’s modem business for $1 billion in 2019. Since 2010, the company’s iPhone iPad and apple watch have been using self-developed A-Series chips. Now, apple is basically bringing the same technology into laptops and desktops, which means that all Apple computing devices are basically running on the same framework. “Apple chips fully meet the company’s overall control objectives,” said Wayne Lam, analyst at CCS insight. They now control everything from chips to software to the way the mouse is used, so they are highly integrated. ” < / P > < p > controlling its own technology can help Apple integrate its products more deeply. It also means that it can operate on its own schedule – Apple’s senior vice president, Johnny sruji, said last year that chip development would take three years – and that it would be better able to control costs. < / P > < p > “Apple believes that they can innovate faster than Intel or Qualcomm’s standard business models, and then build on that.” Said Lyme. “5-nanometer technology has a leading edge, and there are only a few products using this technology at present,” said Jon erensen, analyst at Gartner Intel’s products currently on sale use 10 nanometer transistors. < / P > < p > in general, the more transistors a chip manufacturer can hold in the same space, the more efficient the chip is. Intel currently only makes chips that use 10 nanometers of transistors. < p > < p > Intel will control its own chip factories around the world, while Apple will hand over its own chips to Asian companies. But Apple’s chip manufacturing partner, TSMC, can make 5-nanometer chips, but Intel can’t. < / P > < p > “Intel has faced some challenges in manufacturing over the past few years. And I think these challenges open up a window or opportunity for arm based design to enter the market. Apple is one of the best ARM processor designers Said Jon erensen, an analyst at Gartner. < p > < p > Intel CEO Bob Swan said earlier this year that the company was considering outsourcing manufacturing like apple. < / P > < p > “as Intel faces challenges in the process of upgrading 10nm and 7Nm, and OEM enterprises such as TSMC and Samsung have stepped up efforts to promote such technologies, Intel has lost one of its major advantages and leveled the competitive environment to a certain extent.” Ellenson said. < p > < p > Apple said the M1 Mac was better than the old model, mainly because Apple claimed that its self-developed chips had better performance and longer battery life than Intel chips. < / P > < p > the new Mac will obviously extend its endurance. Apple’s previous chips have been used in smartphones and tablets, which use much smaller batteries than laptops. < p > < p > Apple said that with the entry-level MacBook Air, a single charge can achieve 15 hours of Internet browsing, nearly 30% longer than the 10-11 hours of previous Intel chips. < p > < p > Apple says the new Mac also works more like a mobile phone or tablet, with the ability to wake up immediately from sleep. If developers do something to make it compatible with the app store, the new M1 Mac can even run iPhone apps. Patrick Moorhead, founder of Moore insights, said: “the performance of the new M1 chip can hardly be evaluated because the company has not provided any detailed evidence of its claimed performance.” < p > < p > Apple didn’t take off the shelves of laptops with Intel chips on Tuesday, and its high-end products still use Intel processors, indicating that some Intel chips still have performance advantages. 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