According to foreign media reports, Apple’s senior vice president of retail and personnel, Deirdre O & Brien, in an interview on Tuesday local time, talked about the lessons learned from the company’s response to the emerging new coronavirus pandemic, which forces its company to strike a balance between face-to-face work and telecommuting. < p > < p > O & 39; Brien acknowledged at brainstorm tech, a fortune script, that transforming Apple’s corporate and retail business into a strategy that basically lets employees work from home is a milestone. “If you asked me a few years ago if Apple could move its workplace home as we did this year, I would have thought it hard to imagine.” < / P > < p > at the beginning of this year, as the severity of the new coronavirus became apparent, the technology giant was forced to close retail stores and corporate offices around the world – starting in China in February and rapidly expanding to Europe and the United States to protect its employees and customers. < / P > < p > although the threat of the epidemic still exists, apple is slowly moving towards a new normal, as a result of several months of pandemic professors. Apple’s official flagship store is reopening – but with strict social distance protection – and employees are slowly returning to the apple campus. While many companies, including apple, use virtual experience as an alternative to face-to-face meetings, O & Brien says face-to-face communication is sometimes necessary. “We also really feel that collaboration and a lot of face-to-face work do make us do our best and sometimes act faster,” said Brien In addition, she added, Apple will “find the right balance” between remote and face-to-face contact. < p > < p > physical stores are particularly important for Apple’s lucrative retail chains, where customers have the opportunity to try new products such as iPhones and Macs. Products like the apple watch and other wearable devices that need to be felt in person pose a particular challenge to the tech giant. “We want to make sure that, especially when you come to our store, you can experience everything we offer. It’s a little difficult to do this in a socially distant environment. But I really hope that we can provide customers with a comprehensive experience in the store. ” < p > < p > at present, apple can barely cope with slowing down measures such as strict store regulations, customer screening and mask requirements. In addition, the company has held a number of completely virtual special events – including a huge effort for the world wide Developers Conference (WWDC) – and has moved some of its regular product launches online. SpaceX beat blue origin and Northrop Grumman to win a $316 million air force contract