For the past five years, Apple’s car making project has been shrouded in mystery. The outside world only knows that Apple may release an electric car in the next few years, but little is known about the specific technology of the new car. Will Apple be the terminator of Tesla? It’s never a secret that musk doesn’t like apple. According to Ashlee Vance, the author of the biography of musk, who told Sina technology that musk did not like to be compared with jobs, and even resented being given the title of “successor of jobs” by the media. He doesn’t like apples. < / P > < p > in 2015, when apple made a big dig for Tesla, musk once mocked the media that “apple can only recruit people we don’t want. We jokingly called Apple ‘Tesla graveyard’. If you can’t work at Tesla, go to apple. I’m not kidding. ” < / P > < p > that year, the news of Apple’s Secret car building began to spread in Silicon Valley. Apple has recruited many senior people from the traditional auto industry, including the quality control director of Chrysler Fiat and the research and development director of automatic driving of Daimler Benz. In addition, Apple also recruited some technical staff from Tesla, mainly in the field of automatic driving. In July of that year, cook took a group of senior executives to Germany to visit BMW and the production line of I3 electric vehicles. According to German media reports, apple is considering taking BMW I3 as a prototype to test automatic driving. It may also cooperate with BMW in the automotive field, and its intention to enter the automotive industry is self-evident. < / P > < p > no one likes to have a new enemy. Musk publicly belittled Apple’s prospects in the automotive industry. “Seriously. It’s good for apple to invest in this area. But cars are much more complicated than cell phones and watches. You can’t run to Foxconn and say, “build me a car.” < / P > < p > however, musk himself is not from the automotive industry. As an entrepreneur in the Internet industry, he entered Tesla as an investor and led the electric vehicle company to launch several disruptive products in succession, becoming a leader in the emerging electric vehicle industry. < / P > < p > despite all kinds of public demeaning of apple on the surface, maybe musk himself knows that Tesla’s biggest rivals in the future may not be those traditional car giants, but apple, a giant in the consumer electronics industry. No one likes his competitors. Musk’s target for many times is Bezos’ Blue origin, the biggest competitor of space X. < / P > < p > a very interesting detail is that, according to musk himself, when Tesla was in financial difficulties due to the model 3 project, he had contacted cook to seek Apple’s acquisition of Tesla, but he was ruthlessly shut down. Cook wasn’t even interested in the talks. At that time, Tesla’s market value was only $60 billion, but now it is more than $600 billion. < / P > < p > why is cook not interested in Tesla? Apple has never made a huge acquisition of mature businesses, and its biggest acquisition was $3 billion for beats, a maker of headphones. What apple is better at and likes is to create its own products that run through Apple’s own genes. Even after buying beats, apple still released its own series of audio products such as airpad and homepod, and the R & D and beats are completely independent. < / P > < p > it’s no secret that Apple wants to make cars. As early as 2014, apple built the “project Titan” (Titan means giant) car building plan internally, but the outside world gradually learned about Apple’s car building project only after Apple poached technicians from traditional automobile industry and electric vehicle industry in 2015. < / P > < p > Sina Technology contacted two silicon valley engineers who were engaged in the research and development of automatic driving technology in Titan project. Due to the strict confidentiality agreement signed with apple, even if they have left apple, they are still unable to disclose more information and can only selectively confirm some information. “Liquidated damages are sky high,” one of the engineers explained. < / P > < p > according to them, even in apple, which is famous for its secrecy culture, the Titan project is the top secret of the top secrets. LinkedIn is not allowed to give details of his work experience to the outside world. And they don’t work at Apple headquarters. < / P > < p > even among different teams in Titan project, they don’t know each other’s work progress. This situation is similar to that of Apple’s iPhone: except for a few senior executives, the software and hardware departments don’t know what each other is doing; before the final release, only a few people have seen the real product. It’s also enough to see how much Apple attaches importance to the car project. < / P > < p > at its peak, Apple had more than 5000 employees working on Titan. I can’t help but lament Apple’s secrecy culture. So many people have participated in a big project, and no specific details have been disclosed so far. The outside world can only guess Apple’s car from the aspect of supply chain. Of course, as former Apple engineers have said, the cost of divulging secrets is beyond their affordability. < / P > < p > according to recent industry chain news, Apple may release its new car in September 2021 in advance and start to produce relevant parts in the second quarter of next year. But the former Apple auto project engineer interviewed by Sina Technology is skeptical. “Although I don’t know the specific situation, according to my own guess, this progress is unlikely. 2024 is about the same. ” < / P > < p > Guo Ming, an analyst at Tianfeng securities, who is famous for studying Apple’s industrial chain, previously predicted that the release time of Apple car would be from 2023 to 2025. Recently, it is also reported that the production time of Apple car will be 2024, and it may also be launched in 2025.
how does Apple want to build cars, make electric cars or make automatic driving systems? This is the biggest mystery around apple. In the past few years, there have been constant reports that Apple has abandoned its plan to build a whole car and focused only on making an automatic driving platform. However, it seems that this is not the case. < / P > < p > the earliest project leader of Titan project was Steve zadesky, a former Ford Star Engineer and former Apple vice president. He got cook’s permission to select technical talents from various departments to form a team. In 2015, Apple also recruited Johann Jungwirth, President of R & D in North America, from Mercedes Benz, who focused on the field of automatic driving technology. < / P > < p > under the responsibility of zadsky, Apple’s initial direction was to make its own electric vehicles, and it planned to launch them in 2020-2021. However, cook did not give full support to this direction of building the whole car, so zadsky left apple in early 2016. At that time, cook considered deep cooperation with BMW to build “Apple BMW” on the platform of I3 electric vehicle. In addition, he also discussed the possibility of cooperation with Mercedes Benz and Volkswagen. Apple has even set up an automotive team in Germany to work directly on R & D in the automotive industry. < / P > < p > for the past four years, Apple’s car project has been led by senior vice president Bob Mansfield until he officially retired this year. At present, the automotive team reports to giannandrea, Apple’s senior vice president of artificial intelligence and machine learning, who used to be the core backbone of Google’s artificial intelligence. < / P > < p > the main reason for cook’s hesitation is that cars and mobile computers are totally different. A car has more than 10000 parts and needs a large-scale industrial chain. Automobile factories alone need to invest billions of dollars. Apple is used to the light model of OEM, with chips and products manufactured and assembled by OEM. < / P > < p > however, a series of new developments let the outside world see the possibility of Apple building a car. It has been reported that Apple has reached a contract with Magna, the auto parts giant, and a cooperation with Ningde times, a Chinese battery supplier. As a rule, these companies will not comment on rumors of such cooperation. < / P > < p > in addition, Apple has recruited several core technicians from A123, the US battery supplier, and Doug field, the chief automotive engineer of model 3, from Tesla, to be specifically responsible for Titan project (he had previously transferred from apple to Tesla). In 2018, Apple also rented a small factory in Milpitas, which is not far from Tesla’s factory. It is speculated that this may be the production site of Apple’s prototype car. These moves have convinced the outside world that Apple’s real goal is to compete head-on with Tesla. < / P > < p > “according to Apple’s product concept of integration of software and hardware, it is only a matter of time that we will inevitably build our own vehicle. Can you imagine Apple opening up its IOS system to other smartphone manufacturers? ” Said a former Apple Automotive Project Engineer interviewed by Sina Technology. < / P > < p > according to the rumor now exposed, what Apple may release in 2024 should be a consumer oriented electric car, and the processor is jointly built by apple and TSMC. Apple’s product pricing will certainly not be low, but it will be lower than Tesla’s high-end car model s. The electric minibus previously exposed is actually an automatic driving technology test project based on the cooperation between apple and Volkswagen. < / P > < p > like other Apple products, design is definitely a big selling point of Apple cars. Deep integration with the iPhone will also be Apple’s biggest selling point. Cook’s successor, apple coo Williams, once defined cars as “the ultimate mobile device.” This year’s iPhone unlocking BMW is just a detailed experience of apple in the automotive field. Apple’s front windshield may become the display screen of driving parameters. < / P > < p > however, automatic driving is the core of Titan project. Cook himself has made few statements about the automobile project so far, but what he mentioned is automatic driving. “We are concentrating on the automatic driving system. This is the core technology that we consider to be very critical.” At present, most of the patents related to Apple car that can be queried are related to automatic driving. < / P > < p > in 2017, apple obtained the license of automatic driving vehicle on the road test issued by California Traffic Management Bureau (DMV). But Apple’s self driving car on Silicon Valley Road is refitted on Lexus rx450h hybrid, which is also the previous refitted model of Google’s unmanned car. In addition, Apple also refitted the Dodge SUV and Volkswagen’s minibus for automatic driving technology test. < / P > < p > in terms of appearance, apple car adopts a hybrid scheme of lidar, millimeter wave radar and camera, which is also a conventional mature scheme of automatic driving. It’s rumored that Apple will not use the 64 line lidar of other unmanned cars, which is famous and expensive. Instead, it will use customized and miniaturized lidar components. It may even develop its own lidar to facilitate the integration of software and hardware. < / P > < p > last July, apple acquired a self driving startup Drive.ai 。 The acquisition is a talent acquisition, apple is mainly focused on more than 90 engineers, because Drive.ai It’s on the verge of bankruptcy. The company’s core technology is actually the Stanford team of Wu Enda, Baidu’s AI director, whose wife is the co-founder. < / P > < p > in addition, apple