Apple’s suppliers are getting a little upset recently. On September 7, ofight (002456. SZ) closed at 15.66 yuan a share, down 3.99%. On September 1, it was reported that ofight was removed from Apple’s supply chain list and lost all iPad touch business. On the same day, Oufei light once fell. In spite of the clarification of the rumors, the stock price of the company fell 17.19% in the week from August 28 to September 7. On September 4, sun Yanbiao, President of the first mobile phone industry research institute, told the times weekly that although touch business is not the main production capacity output of ofight, and the proportion of Apple business is not high, the strong response from the secondary market shows that Apple’s supply chain has a great impact, and a little “wind and grass” may bring huge losses. < / P > < p > “once the touch business is really” abandoned “, how much risk is there in the core optical order of ofight in Apple’s supply chain system? Will other domestic OEM manufacturers encounter similar problems? ” Sun Yanbiao said. < p > < p > on August 19, Apple’s market value exceeded $2 trillion, making it the world’s largest listed company. Since the iPhone 4 was born and exploded in 2010, it is known as the “golden decade” of A-share Apple industrial chain. < p > < p > in the past decade, apple industrial chain concept stocks have become the most popular investment theme in the A-share science and technology field, giving birth to a number of star companies with brilliant performance and soaring market value. Recently, a number of industry insiders told the times weekly that according to the practice of the industry, the product supply chain will gradually stabilize, unless there are major changes. But in the future, will Apple industrial chain be adjusted? This may be something Apple CEO cook is not sure about. Recently, Li Zheng (pseudonym), an investor in the consumer electronics industry, and a reporter from the times weekly recently talked about the o’feiguang incident, but he couldn’t help but think of the ups and downs of the former Apple concept of “Bull Stock” of noble tech. < p > < p > at that time, Laibao Gaoke was the leader of the touch screen, and it cut into the apple industrial chain because of its supply to Taiwan enterprise CHENHONG group. Orders from CHENHONG group once accounted for 52% of its total sales volume. < p > < p > but the good times are not long. As CHENHONG group begins to expand its upstream touch screen business, Laibao hi tech has lost the opportunity to hold on to Apple’s “thigh”. Since 2012, there has been a situation of increasing income but not increasing profits for several consecutive years, resulting in a sharp drop in stock prices and institutional shareholders fleeing. Recently, due to the supply of notebook products to Huawei, Laibao hi tech has been paid attention to and sought after again, and has been named as “Huawei concept stock”. The listed companies have repeatedly reminded investors to “be cautious”. < / P > < p > “we will no longer be involved in the mobile phone business, and we withdrew from the global market in 2011. The homogenization of products and prices is serious, and the competition is too fierce. ” On September 4, Wang Xingcun told the times weekly. Wang Xingcun said that the main reason for withdrawing from the mobile phone business in those years was not only because of the high competition and low gross profit, but also because the demand of the mobile phone industry fluctuated greatly and the profit margin was squeezed. < / P > < p > “we may need 15 million pieces of goods this month and 5 million pieces of goods next month. The labor cost is too high, and the manufacturers can’t make money.” Wang Xingcun said. < p > < p > according to its prospectus, its main customers are apple and its upstream and downstream companies since 2017. With the decline of Apple orders, Bozhong Seiko’s performance has also plummeted. < p > < p > in the first quarter of 2020, its net profit has changed from 280 million yuan in 2019 to 120 million yuan of loss, and the revenue from Apple has decreased from 900 million yuan to 20 million yuan. Li Zheng believes that the saturation of the mobile phone market and large cyclical fluctuations will seriously affect the performance of suppliers who rely too much on a single customer in the long run. < / P > < p > among the leading enterprises in the supply chain, golfer shares, LANs technology, Desai battery (000049. SZ), and lichen precision (002475. SZ) have high customer concentration. < / P > < p > according to the annual report of 2019, the sales of the first largest customers of the above-mentioned companies account for more than 40%, and the sales of the top five customers account for about 70%. Many market people believe that its first big customer is apple. < / P > < p > the above-mentioned companies also pointed out in the announcement that although there is a long-term and stable cooperative relationship with major customers, if major adverse changes occur in the operation of major customers or are affected by internal and external factors, order fluctuation and operational risk will be brought. Recently, an executive of a major apple supplier pointed out in an exchange with the times weekly reporter that about 40% of the sales of the first largest customer was “just well controlled”, because he was optimistic about the cooperative relationship between the two sides and Apple’s growth space. According to foreign media reports, the United States has imposed tariffs on imports of goods from China for many times since 2019. Apple has asked suppliers to assess the cost impact of moving 15% to 30% of its capacity out of China and into Southeast Asia. < p > < p > on September 7, Xiao Minzhong, a consultant analyst with trendforce, told the times weekly that it is an inevitable trend for some apple industrial chains to shift to Southeast Asia and South Asia, and to establish relevant supply chains. However, China accounts for a high proportion of Apple’s revenue, and its suppliers have strong industrial settlements, and their infrastructure is more complete than those in Southeast Asia and South Asia China is still the main production capacity. < / P > < p > what is more difficult to ignore is that apple, which has a strong bargaining power, keeps its profits in its backyard, and the profit margins of suppliers and OEM enterprises are constantly compressed. The saying that “Apple eats meat and drinks soup for the factory” has always been popular. < p > < p > < p > times weekly’s reporter consulted the annual reports of 18 major listed companies in Apple’s supply chain and found that since 2013, the net interest rate of almost all enterprises showed a downward trend. As of 2019, the net interest rate was generally between 2% and 5%. On September 7, Liu Baohong, an expert in supply chain management, told the times weekly that in the past, mainland apple supply chain enterprises generally lacked technology accumulation and had low value, so it was easy for new suppliers to take orders with lower cost and price advantage. On the contrary, some supplier enterprises have kept their net profit margin above 40% for four consecutive years. < p > < p > in 2019, Huacai printing, Shanghai Industrial Holding Co., Ltd., hengmingda (002947. SZ) and other domestic enterprises were removed from the list of Apple suppliers. < / P > < p > “Apple has very high requirements on the supplier’s technology iteration ability and production process, and it may be eliminated if it is not careful. The strong are always strong. Only by striving for the top and sitting firmly on the head can we survive. ” The executives said. In recent years, China’s apple supply chain enterprises have significantly increased their capital actions. On the one hand, it is to speed up the overseas capital increase and plant expansion; on the other hand, it is to carry out vertical integration of upstream and downstream through investment and merger. < p > < p > in the past two years, supply chain enterprises such as shentianma, ofiguang and lingyizhizao have been actively deploying the Indian market. Gol shares, LANs technology, and lichen precision have set up their own factories in Vietnam. < / P > < p > in 2019, lingyizhizao, which aims at internationalization strategy, will spend 680 million yuan to acquire Celcom, an apple charger supplier. Despite the losses, Celcom has built global manufacturing bases in Brazil, India and China. < p > < p > the move of Lingyi Zhizao is regarded as “killing two birds with one stone” by the industry, which not only improves the strategic layout of Listed Companies in the industrial chain, but also further strengthens the international layout and layout of the company. < p > < p > on August 18 this year, Lance technology announced that it would acquire 100% equity of two subsidiaries of Kecheng technology, namely, Kesheng Technology (Taizhou) and Keli Technology (Taizhou) with cash of 9.9 billion yuan. < / P > < p > Kecheng technology is an iPhone metal shell supplier, and it is just the upstream and downstream business relationship with lens technology. As for the purpose of its acquisition, industry insiders believe that lens technology is intended for Apple’s iPhone OEM business. < / P > < p > recently, the person in charge of LANs technology told the times weekly: “through this transaction, vertical integration and industrial upgrading of the whole process will be realized, laying a solid foundation for the company to further expand its business to the downstream supply chain.” < / P > < p > in addition to gaining a foothold in Apple’s core supply chain through the upstream and downstream extension of the industrial chain, apple supply chain giants are also looking for new growth points other than consumer electronics. < / P > < p > “no matter at the level of product innovation or market, domestic mobile phone brands such as Huawei and Xiaomi vivooppo no longer regard apple as a strong competitor as before.” Sun Yanbiao said that Apple’s situation in China has actually changed. In his opinion, Apple’s supply chain is no longer the best choice for all domestic suppliers, and many apple based manufacturers have begun to enter the fields with broader potential, such as automotive electronics and smart home.
, according to the Morgan Stanley Research Center, by 2040, the autopilot market will allow more than 170 billion US dollars per year to drive the car’s own hardware and software. This provides huge opportunities for the stakeholders of the whole automatic travel ecosystem. < / P > < p > the relocation of consumer electronics industry chain manufacturers to automotive electronics has also begun. The mainland manufacturers in Apple’s industrial chain, such as lens technology, Changying precision and ofight, have extended their hands to the field of automotive electronics. < / P > < p > a number of interviewees believe that the era of “getting Apple orders will win the world” is far away. Under the changeable situation, how to avoid risks, take precautions, and improve technical value and core competitiveness is a major test for Chinese enterprises. Google said the proposed media negotiation rules would put its free services in Australia at “risk”