Wow,What an amazing Day! It’s time for apple to introduce new products again. Mr. cook, with a smile on his face, came out to say hello to the fruit fans. He’s in a pretty good mood recently. Although the epidemic affected Apple’s R & D rhythm and hit Apple’s sales performance, it did not stop Apple’s share price from soaring in the US stock market. It has been nine years since Mr. jobs took over. Although cook is not as charismatic and creative as his predecessor, he has achieved greater business success. < p > < p > in the past nine years, cook led apple to become the first listed company with a market value of more than $1 trillion and $2 trillion. His own personal wealth also exceeded $1 billion this year, creating a wealth making legend for a professional manager (non founder and early founder employee). Cook is from Alabama in the south of the United States. His parents are shipyard workers and drugstore employees. His struggle is also quite inspiring. < / P > < p > the topic returns to Apple’s new products. It seems that cook is quite satisfied with the effect of the online conference. Health and environmental protection, can also Dangdang add special effects, can be more prominent to introduce the characteristics of new products. Apple’s own top traffic, whether there is an offline conference, the media are flocking to report. Last month’s Apple Mobile watch launch attracted more than 1.5 million viewers on YouTube alone, not including the official website and the Chinese market. If there is no accident, Apple will hold another online conference next month to introduce the new Mac products of its A-Series chips. < / P > < p > the full range of iPhone 12 uses 5-nanometer process A14 bionic chip, more anti falling super magnetic crystal panel, matte stainless steel frame, MagSafe magnetic suction back, and OLED screen of super retina XDR. The selling points of the two Pro models include: better three shot lens set, improved video performance, Dolby horizon, and lidar scanning. Pro Max also has a larger 1.7 μ m pixel sensor and a better mid focus portrait lens. In addition, the two Pro models are finally available at 128GB. < / P > < p > this is Apple’s latest iPhone launch. Except for the iPhone 4S in 2011, apple didn’t release a phone in October. It is usually released on the second Tuesday of September and listed on the third Friday. This year’s delayed release of iPhone 12 series is naturally hindered by the new crown epidemic, which not only affects the operation of Apple’s supply chain partners, but also disrupts the progress of Apple’s research and development between China and the United States. The iPhone 12 mini and pro Max won’t even be available until the end of November. < / P > < p > this is Apple’s most popular iPhone launch. Today, Apple released four iPhones: iPhone 12 mini, iPhone 12, iPhone 12 pro and iPhone 12 Pro max. From the initial launch of only one iPhone a year, two models were released each year in 2013, and then three models were released at a time in 2017. Five models were released in succession this year (including the iPhone se 2 at the beginning of the year). The screen size was from small to large, and the price was from low to high. Apple covers every market segment from the mid tier to the ultra high end. < / P > < p > this is Apple’s first major design change since the iPhone X in 2017, returning to the right angle border. In the past decade, every time Apple adjusts its fuselage design, it will experience a blowout of sales, including iPhone 4 in 2010, iPhone 6 in 2014, and iPhone X in 2017. In the 12 months since the launch of the iPhone 6, which is Apple’s fiscal year, apple set a record of 231 million iPhones sold, and has never reached that scale since. < / P > < p > this is Apple’s first iPhone in the 5g era, which is more than a year behind Samsung, Huawei and other competitors. Due to Intel’s delay in producing mature 5g baseband chips, Apple had to abandon its patent licensing lawsuit with Qualcomm in April last year and was forced to sign a multi-year patent license agreement and a 5g baseband chip supply contract with the latter. However, due to the problem of R & D cycle, the iPhone 12 series did not return to the baseband chip of Qualcomm until this year, and entered the 5g era. Due to the poor signal slot of iPhone, high pass baseband has become a big selling point of iPhone this year. However, it is a little embarrassing that apple is busy releasing 5g iPhone as soon as possible, but the operators have not deployed 5g network in time, at least the United States market and China are not at the same level. At & T and T-Mobile’s sub-6ghz 5g download speed is not much faster than LTE, and Verizon, the largest carrier, has few millimeter wave 5g base stations. In order to boost consumer confidence in 5g network. Cook specially invited the CEO of Verizon, the largest carrier in the United States, to introduce their millimeter wave 5g network laying plan. Currently, Verizon only has a few 5g base stations in downtown San Jose, and San Francisco will wait until the end of this year. < / P > < p > whether 5g is available or not will not affect the enthusiasm of users to purchase the machine, or to be exact, it will not affect the enthusiasm of old users to upgrade. Because as the global smartphone market is saturated, Apple’s growth in user expansion has stalled. In the past few years, iPhone sales have come mainly from regular upgrades from previous users, not from new users. According to above Avalon, a market research firm, the number of new iPhone users who bought iPhones for the first time has fallen sharply in the past few years. In 2019, only 52 million people bought iPhones for the first time, a sharp drop of 63% from 129 million in 2016. < / P > < p > maybe this is also the main reason why iPhone sales in the past few years have not been able to break the 231 million sales record of the year after the release of iPhone 6 / 6 plus. Apple’s iPhone sales growth has come entirely from raising the price of its single product because of the inability to increase sales. Since the fourth quarter of 2018, iPhone sales have even fallen sharply, and apple no longer publishes the official sales volume. IPhone sales fell 8.5% in 2019 to a six-year low of 191 million units, according to IDC. < / P > < p > but on the other hand, the weak sales of iPhone in the past few years also means that the upgrading demand of regular users is accumulating. Analysts at wedbush, a securities firm, predict that more than one-third of the 950 million iPhones around the world have reached the point when they have to upgrade, which is equivalent to more than 300 million iPhones waiting to be replaced. And at least 40% of iPhone users have used their phones for more than three and a half years. < / P > < p > from the perspective of exchanges, every major design adjustment of Apple will stimulate the purchase boom of old users and usher in a wave of sales growth. This is true of the big screen iPhone 6 / 6 plus in 2014 and the iPhone X in 2017. This year’s iPhone 12 series has not only made design adjustments, but also made the body lighter and thinner, and the black edge of the screen has become thinner. It has also adopted the same OLED screen from the low end to the high end, completely making up for the biggest slot points of the previous iPhone XR and 11. Not being able to swipe the screen high is not the key buying factor. < / P > < p > compared with previous years, this year’s four 5g iPhones have no obvious defects, and iPhone X and previous regular users can safely upgrade. Analysts at Morgan Stanley expect apple to sell 220 million iPhones in the fiscal year 2021 (starting September 27), up 22% from a year earlier. Apple has placed at least 75 million iPhones this year, according to the company. Considering that the global economic downturn caused by this year’s epidemic situation will obviously drag down the smartphone market into recession, it is quite surprising that Morgan Stanley’s sales growth forecast for apple is quite surprising. < / P > < p > to drive Apple’s growth, iPhone alone is not enough. With iPhone sales at a low point in the past two years, Apple has focused more on services and other products. In the second quarter of this year, Apple’s “other products” revenue reached $6.45 billion, accounting for 10% of the total revenue, which is close to the size of the iPad and MAC business lines. Apple watches and airpods are clearly among the best sellers. Due to the high price, homepod has not occupied enough market share in the past two years, so Apple has to reduce the price of homepod from 349 to 249. < / P > < p > according to market research firm emarketer, 58 million consumers in the United States use Amazon echo smart speakers, 26.5 million consumers use Google nest smart speakers, while the total number of users of other brands such as SONOS, homepod and Bose is only 15 million. The $99 homepod Mini is an important move for apple to expand its base of smart speakers. In order to promote its products, Apple has also taken off the shelves of earphones and speakers from third-party brands such as Bose and SONOS. < / P > < p > accessories are also Apple’s product line with high profit margins. This year, in the name of environmental protection, apple canceled the standard charging head and headset from watches to mobile phones. Even the mobile phone flagship iPhone, 12 Pro Max, which sells for $1099 (9299 yuan in China), has no charging head. Such a expensive phone has no quick plug and is also the Apple’s confidence: consumers will pay for it after they make complaints about it. If you switch to other brands with such a reduction in flagship phones, you may be directly abandoned by consumers. < / P > < p > this year’s iPhone 12 series has been changed to a type-C to lightning adapter, which means that the “heirloom” Wufu Yian charging head in the hands of old iPhone users has been completely eliminated. Most of the new sales come from old iPhone users who don’t have a type-C plug in their hands. Apple’s so-called “let users take advantage of existing chargers” doesn’t hold at all, because only last year’s iPhone 11 pro and pro Max came with a type-C connector as standard. < / P > < p > regular users who want to use the 20W usb-c charger recommended by Apple will have to pay an extra $19 (149 yuan in China) to purchase. As soon as it comes and goes, apple saves the cost of the original standard charging head and headphones, and increases a large number of plug-in sales. Based on the roughly estimated annual sales of 200 million iPhones, Apple’s “green initiative” can easily account for billions of dollars. If the iPhone 13 series is unified into the iPad’s current type-C interface next year, Apple will be able to sell another wave of accessories. Cook’s environmental abacus is smarter than accounting. Perhaps cook is not a forward-looking innovator like Steve Jobs, but he can bring Apple’s technology and products into full play. Today’s Apple releases five iPhones a year, with screens expanding from 4.7 inches to 6.7 inches, and colors gradually expanding from monochrome to colorful, with prices ranging from $399 to $1099. As long as smart phones are still people’s main network portal, cook will be able to continue along with jobs’ laid out IOS platform. < / P > < p > although apple is the latest smartphone manufacturer to launch 5g mobile phones, considering the actual laying progress of 5g network, the iPhone 12 series has not missed the opportunity to harvest the 5g mobile phone market. What’s more, 5g support gives old iPhone users who have been waiting on the money to upgrade their new phones. The sales volume brought by this upgrade alone will be enough for cook to usher in a bumper year. Skip to content