In Q3 2020, Apple’s wearable device business grew by 38.6% year-on-year, exceeding the growth rate of the whole market, while the apple watch business grew by 75% in the same period. The Cupertino based technology giant is estimated to ship 41.4 million wearable devices, including airpods and airpods pro – up 29.8 million from a year earlier. < / P > < p > Apple ranked second in the wristband wearable device category after Xiaomi, which includes smart watches, fitness wristbands and traditional watches. Xiaomi’s market share in the third quarter of this year was 24.5%, compared with 21.6% for apple, according to the latest data from IDC, a research firm. < / P > < p > Apple is far ahead of the broader category of wearable devices, including wireless headphones. Apple accounted for 33.1% of the market share, followed by millet, with a market share of only 13.4%. “Airpods and apple watch are very popular due to the demand driven popularity,” IDC said in its report. Apple’s expanding watch lineup also ensures that devices at all price points are available, including new mid range products like the watch se. ” < / P > < p > over the same period, the wearable device industry as a whole continued to grow. According to IDC tracking data, the market grew by 35.1% year-on-year. Overall, the industry’s total shipments in the third quarter of 2020 reached 125 million units. The research company attributed the increase in part to the launch of more affordable wearable devices, including the lower priced Apple watch se. “Double digit growth not only indicates strong demand, but also indicates that many people in emerging and developed markets are buying wearable devices for the first time,” said Ramon T. llamas, research director at IDC. Think about what this means: there will be a larger base of wearable devices in the future, and there will be greater opportunities for device replacement. And because some wearers have a variety of devices – such as earrings and wristbands – the wearable market will enjoy continued demand. ” < / P > < p > on the other hand, Apple’s revenues from wearable devices, home devices and accessories during this period reached a record $7.9 billion. The product includes both airpods and apple watch, as well as other devices such as homepod. The iPhone 12 keynote has been recorded in Apple park