According to foreign media reports, Apple bought vilynx, a start-up of artificial intelligence (AI), earlier this year to improve the Siri voice assistant built into Apple’s devices. Now, vilynx no longer exists. According to the company itself, its main content is to build AI technology for media and develop tools to help media companies compete with Netflix and other major media giants. < / P > < p > it is understood that vilynx has a tool for classifying original videos, making them searchable, and providing metadata for videos, text, and images. It will provide relevant content tags after processing the video. < / P > < p > in addition, the service generates rich dynamic content previews and provides search tools for displaying content across videos, articles, and images. It also includes an AI recommendation platform and tools to view hot topics on websites and social media. < / P > < p > it is speculated that Apple may use vilynx technology support Siri and other AI based software on Apple devices. It is understood that Apple paid about $50 million for the company. Apple also confirmed the deal through its traditional statement. < / P > < p > vilynx’s Barcelona office will continue to be operated by apple, which plans to transform it into a major ai r & D center in Europe. About 50 vilynx engineers and data scientists will remain at Apple, though Apple is hiring more engineers for its new office. The iPhone 12 keynote has been recorded in Apple park