Apple on Thursday reported fourth quarter results slightly higher than Wall Street expected, but the company did not provide investors with guidance for the current quarter through the end of December. In addition, iPhone sales in the last quarter were down more than 20% year-on-year. Apple shares fell more than 4% in after hours trading on Thursday. But Mr Cook said sales of < / P > < p > Apple in China were a big shortfall. Sales in Greater China fell by more than 28% to $7.95 billion from $11.13 billion last year. < / P > < p > “new iPhones account for a large proportion of China’s revenue, which is also the reason for the decline throughout the quarter. But judging from the initial launch of the new iPhone, we believe we will achieve growth in the first quarter. ” Cook said. < p > < p > Tim Cook, chief financial officer Luca Maestri and Nancy Paxton, senior director of investor relations, attended Apple’s fourth quarter conference call and answered analyst questions. Cook said in a conference call that sales of the new iPhone were not on sale for two weeks in September, resulting in poor sales performance. Thank you, Shannon. Can you tell me more about China? Luca maastri just mentioned services in various regions. But can you talk about the trend of apple in China? Tim Cook: Thank you, Shannon. If you look at China and the last quarter, I’ll explain the last quarter and this quarter together. Last quarter, we saw strong double-digit growth in our non iPhone business throughout the quarter. For the iPhone, you need to look at it in two parts. The first is before the middle of September, which is the time node for our iPhone release in previous years, and it is also a time when consumer demand drives iPhone data growth. < / P > < p > of course, there were no new iPhones shipped in the last two weeks of September, resulting in the overall unsatisfactory data. But the underlying business in China remained very strong in the last quarter. If you look at the data we publish, it may be quite different from what you think. In terms of this quarter, combined with the explanation of the last quarter and the momentum we have gained, and equally important, the initial data we saw on the iPhone 12 and the iPhone 12 pro, I can tell you that we are confident that we can achieve growth in China this quarter. Therefore, we are very optimistic about the current development. < / P > < p > there are also some information that I can share with you. In the last quarter, our channel side inventory reduction was more significant in China than in other regions. This also makes the data in China different from other regions. In addition, new products in the same period last year accounted for a higher percentage of our iPhone sales than in other regions. I hope these can help you understand our situation in China. As for the Chinese market, 5g in China is developing very fast. It is expected that by the end of this year, China will complete the construction of 600000 5g base stations. Therefore, the time for us to enter the Chinese market is just right. Combined with our popularity in the Chinese market, we are very confident in China’s performance. Didi Qingju bicycle has entered 150 cities

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