The success of Apple’s iPhone, iPad and other hardware products has made it the most valuable company in the world. Although Apple has always emphasized the advantages of seamless collaboration between its hardware and software products, the latter has long been considered as a way to assist hardware products rather than a valuable business opportunity. In the past few years, however, that perception has changed to some extent, as software and services play a greater role in Apple’s business than ever before. < / P > < p > this week, Apple launched fitness + and apple one bundled services, two subscription services, further expanding its service business ambition. With the help of Apple TV +, apple music, apple arcade, icloud and apple care, Apple’s service and subscription business has developed rapidly in recent years. As the chart shows, since 2013, the company’s service business revenue has more than tripled, from $13.5 billion in the 12 months to March 2013 to $51.7 billion currently (in the 12 months to June 2020). < / P > < p > although the annual revenue of $51 billion is more than most companies dream of, it is still only a small part of Apple’s scale. In the 12 months to June 2020, the company’s product sales reached $222 billion, and hardware products still accounted for more than 80% of its total revenue. Google said the proposed media negotiation rules would put its free services in Australia at “risk”