It’s up to the class to get rid of Apple’s sluggish innovation in the next decade. On September 16, Beijing time, cook appeared on time in the live broadcast of Apple’s press conference, which was his tenth year as CEO of apple and the last year of his contract term. < p > < p > time back to August 25, 2011, jobs, who was seriously ill, announced his resignation as CEO of apple and nominated Tim Cook to take charge of the company. At that time, the outside world was not familiar with cook and his ability was full of doubts. However, cook made the best response with the rising share price. During his nine years in charge, Apple has become the company with the highest market value in the world. How to evaluate cook? I’m afraid it’s as difficult as evaluating historical figures. Of course, we can’t judge cook by Steve Jobs’s standards, otherwise cook is definitely a loser. Jobs and cook are two different kinds of people. Jobs is a gifted product manager with brilliant wisdom, excellent eloquence, and spiritual Godfather like magic; while cook is better at business operation and is an operation talent with a holistic view. For example, if we put apple in the historical story, jobs must be the world’s champion, while cook is the defender. From this point of view, cook is no worse than jobs. < p > < p > Steve Jobs is a devout Zen believer. He believes in minimalism and penetrates this concept into Apple products. When he left, cook left cook with almost three minimalist product lines of iphonei padpod, but cook went against jobs’ wishes. < / P > < p > after cook took over, there are more and more iPhone models, such as iPhone se, plus, pro, Max The words used for naming are running out of words. The same is true for the iPad. The ipad Mini, which jobs regarded as having no market, was very popular as soon as it was launched. Later, it also launched products with different positioning, such as iPad air and iPad pro Facts have proved that cook did the right thing. While expanding its products wildly, cook has won more markets and users for apple. < / P > < p > If & quot; I & quot; The products with the beginning of the word are the precious wealth that jobs left to cook. Then the apple Watch released in 2014, apple pencil in 2015, airpods in 2016 and homepod in 2017 are all cook LED products with cook brand. Take the best-selling airpods as an example, it is as high as 35% According to the analysis of developers, if airpods is compared to a company, its market value in 2020 is expected to be 175 billion US dollars, almost equal to the entire Nike Company. However, cook’s most farsighted strategy is to establish a sound software and hardware ecology. Once you have an iPhone, you want to experience the whole set of Apple products and services. This is the personal experience of every Apple user. For cook and apple, based on the closed and powerful IOS ecology, they can freely try other business models. In the apple conference in recent years, apple music, Apple New +, Apple TV + and icloud are all available More and more services have been mentioned, which provide a continuous impetus for Apple’s future development.