And time race, the head of the car companies are going all out to electrify. At present, among the three German luxury brands, Mercedes Benz’s first pure electric vehicle EQC and Audi’s first pure electric vehicle e-tron have all been listed in China, and BMW’s ix3 has also joined them. In addition, the momentum of Tesla’s success has become stronger, and the domestic model 3 will undoubtedly compete more closely. < / P > < p > the wave of electrification is sweeping every car enterprise and even everyone. As the future of electrification is getting closer and closer, the traditional car companies, especially the head brands, are increasingly eager to survive. They are investing in “real gold and silver” and are racing against time in order to ride the storm. On October 13, during the 2020 Sino German automobile conference, FAW Group of China and Audi signed the memorandum of understanding on the cooperation project of Audi FAW high end new energy vehicles, which opened a new cooperation for 30 years. At present, Audi produces 9 models locally in FAW Volkswagen Changchun factory, Foshan factory, Tianjin factory and Qingdao factory. As part of Audi’s electrification strategy, Audi has cooperated with FAW to produce Audi q2l e-tron and Audi A6L TFSI E in China. At the same time, Audi e-tron has achieved mass production line in FAW-VW Changchun factory at the end of September. In addition, the Q4 e-tron concept car, which was first launched in Asia at Beijing auto show not long ago, will also be made domestically in FAW Volkswagen Foshan factory in 2022. < / P > < p > according to Audi’s plan, more than 30 electric vehicles will be launched in 2025, of which more than 20 will be pure electric vehicles. Meanwhile, 400 high-power charging stations will be built in 25 countries or regions by 2020. < / P > < p > compared with BMW’s plan of “providing 25 new energy vehicles by 2023” and Daimler’s plan of “launching more than 50 new energy vehicles by 2022”, Audi has not released many models, but its investment in electrification transformation is very radical. < / P > < p > according to the previous plan, Audi is expected to invest 37 billion euro in R & D, plant and equipment during 2020-2024. < / P > < p > in addition, in order to accelerate the electrification transformation, Audi plans to invest 12 billion euro in the early stage. In the future, Audi will also spend 50% of its marketing budget on electric mobile travel related projects. < / P > < p > for example, the systematic construction of Audi electric platform. At present, Audi has four pure electric platforms, namely MLB Evo, MEB, J1 and PPE, corresponding to electric SUVs, compact electric vehicles, high-end electric vehicles, and high-performance electric vehicles including concept cars, covering relatively compact A-class and B-class models to luxury C-class and D-class models. < / P > < p > in addition, Audi will make full use of the synergy within the Volkswagen Group. For example, MEB is a platform of VW, and PPE platform is a platform jointly developed with Porsche. Therefore, whether it is to establish a new joint venture with FAW or increase investment in the Chinese market, Audi will start to catch up with Audi in terms of electrification. However, for traditional automobile manufacturers, especially for BBA, the days of hesitation have long passed. Now it is up to those who can seize the opportunity of comprehensive transformation to have a greater voice in the future electric vehicle era. < / P > < p > more than that, Tesla, as the leader of luxury electric vehicles, is even more covetous. According to data, Tesla has sold nearly 71000 model 3 vehicles in China from 1 to 8 months, making it the largest pure electric vehicle in China. < / P > < p > for Audi, the transformation funds, platforms and strategies are clearly put there, and Audi needs a more suitable ally. Because, the strategic transformation of an automobile enterprise is not only related to brand, R & D and sales, but also involves the overthrow and re establishment of the entire industrial chain. < / P > < p > for FAW, this deepening cooperation can not only ensure the localization of Audi brand models in the future, but also benefit the development of its high-end brand Hongqi. The performance of Audi in 2020 is obvious to all. From January to September, FAW Volkswagen Audi delivered a total of 512081 new cars, an increase of 4.5% over the same period last year. This is known as Audi’s most outstanding achievement since its entry into China for 32 years. < / P > < p > it is obvious that Audi will be able to occupy a leading position in the Chinese market by taking the lead in entering the high-end electric vehicle industry. In this way, cooperation with FAW, an “old friend”, has become Audi’s ideal choice. < / P > < p > as the seventh localized model, the domestic Audi e-tron has been offline in Changchun and appeared in Beijing auto show. Audi has already gone more than half of the way of “increasing the localization product lineup to 12 models by 2022”. Audi Q4 e-tron, which was shown at the Beijing auto show in the same period, has also been officially announced that it will be produced locally in 2022. < / P > < p > the PPE platform planned to be introduced by the new joint venture is a high-end electric vehicle platform jointly developed by Audi and Porsche for large-scale electric vehicles. The first model will be put into production in 2024. With the establishment of the new joint venture, more high-end electric vehicles will be successfully localized. < / P > < p > if China wins, it will become an industry consensus that China will win more quickly in the future, which is more significant under the wave of “new four modernizations”. China and Germany are the two most radical markets in the direction of “electrification”. The trend in the past two years proves that China has become the hottest drill ground in the field of new energy vehicles. < / P > < p > this may be because Audi has identified the main battlefield of future competition, in China. It is true that almost all the mainstream and above auto companies in the world have realized this. In particular, it has just experienced the pain of the initial stage of transformation: internal adjustment of strategy, huge financial burden, remodeling of human and organizational structure, market acceptance of initial products, uncertainty of profit prospects The road of electric transformation of automobile enterprises is far from as easy as imagined. < / P > < p > more importantly, facing the current Chinese market, Audi’s competitors are not only Mercedes Benz and BMW, but also Tesla and even China’s emerging Internet new car manufacturing enterprises. < / P > < p > first of all, luxury brand automobile enterprises accelerate the promotion of new energy vehicle strategy, which means that the global new energy vehicle market will accelerate the development. In particular, the large-scale entry of a large number of foreign brands into new energy vehicles is more conducive to the improvement of supporting parts and infrastructure in the upstream and downstream of the industrial chain, and more conducive to the development of advanced technology and innovative technology, which is of great benefit to the whole new energy vehicle market. < / P > < p > from Audi’s point of view, it has chosen to establish a joint venture with FAW, which reflects its good prospects for the new energy industry and its determination to increase the size of the new energy industry. It is also an attempt for both sides to join hands to enter the high-end electric vehicle industry. < / P > < p > whether it is for Audi and FAW to jointly establish a new energy joint venture or other joint venture vehicle enterprises, if they want to have a greater chance of winning in the Chinese automobile market, they must integrate into China’s supporting system as soon as possible. Therefore, under the goal of improving the localization rate, it seems that the joint venture automobile enterprises and local parts enterprises will become the inevitable choice;. Global Tech