According to foreign media reports, for most of September, @ Armenia’s official twitter account continued to post soft diplomacy propaganda and guest friendly miscellany. On September 24, local time, the account released a multiple-choice test with the label “movielovers”; on the 25th, it introduced a local goat cheese to its followers; on the 26th, it celebrated the birth of komitas, a pastor, composer and national hero. However, the next morning, Armenian and Azerbaijani forces began a fierce conflict in the disputed Nagorno Karabakh region. Both sides quickly reported casualties. In Yerevan, the Armenian capital, Prime Minister Nicol pashiniyan announced martial law and full military mobilization. On twitter, @ Armenia suddenly changed its tone. Earlier in the afternoon, it released images of tanks and armored vehicles engulfed in flames on tiwter, with dramatic soundtracks. Hundreds of Twitter users commented on it, and many welcomed the death of the crew or offered revenge. Another Armenian government channel has released pictures of Azerbaijani soldiers’ bodies, equipment and destroyed personnel carriers. Two days ago, a video posted by Armenian official accounts on Facebook wishing “everyone a safe night” showed images of another armored force under devastating artillery fire. < / P > < p > in Azerbaijan, @ Azerbaijan’s Twitter account no longer Posts clips of history, music and scenery because of martial law and curfew imposed by the Baku Parliament. The country’s defense ministry soon began publishing videos of drone attacks on youtube and twitter, claiming that the drones were targeting Armenian blockhouses, arsenals and military vehicles. They also got a happy reply full of expression. Within a few hours, the Nagorny Karabakh conflict has become the latest example of cyber warfare in the 21st century. As the fighting intensified, the two governments continued to spread colorful propaganda and official verified near real-time battlefield pictures on the Internet. Even the most vivid parts of this content are edited with a clear intention to share as widely as possible. This phenomenon coincides with recent hostile actions, but it is not only a simple response to the hostility, but also has the potential to exacerbate the long-term hatred between the two countries, making further cycles of violence more likely. < / P > < p > in the modern stage, the dispute between Armenian and Azerbaijani over the Nagorny Karabakh mountains began in February 1988, when at least 30 people died. Four years later, they reached a climax in a brutal war. In 1994, before a cease-fire agreement was reached under Russian mediation, the death toll reached about 30000. By that time, almost the entire enclave was under Armenian control, and about 700000 Azerbaijanis were forced to leave. Despite international recognition that the region is part of Azerbaijan, it is now predominantly Armenian and controlled by a self proclaimed independent government. < p > < p > more than 20 years later, discontent is still widespread, and recent surveys show that people’s attitudes have become even more rigid. Kevork Oskanian, an honorary researcher at Birmingham University, said Nagorny Karabakh was widely seen as a matter of survival for Armenians, while Azerbaijanis saw it as a long-standing injustice. According to the Armenian authorities, hundreds of people have been killed in Nagorny Karabakh since the conflict in September last year, including dozens of civilians, and about half of Karabakh’s 140000 residents have been displaced. The two countries have repeatedly accused each other of provoking recent hostility. Anna naghdalyan, a spokesman for the Armenian foreign ministry, said the series of charges and counterclaims meant that the war had spread almost immediately to social media. @The Armenia account was run by her team, but she told the world that it was originally a business card for Armenians and Armenian people, but it was natural to change after the war broke out. “The Azerbaijani side has provided a lot of false information In order to be able to respond, we have been releasing a lot of information about the situation on the ground and the military situation. ” < / P > < p > Oskanian told the media that for both sides, a large number of battlefield videos are “mobilization devices.”. Unlike America’s intervention in distant places, the conflict is close and private to both societies. Neither side can afford to lose, so they have to show success in the easiest way – visually. ” < / P > < p > the dissemination of promotional videos through social media is not a new strategy, but it has been more common in recent asymmetric conflicts, such as the fight against Isis or the Syrian war. This led to the emergence of us air raid scenes, video games and movie trailers, which were mostly shot and edited by the militia. In Nagorno Karabakh, however, the belligerents used their official diplomatic accounts and Internet resources to attack each other. < / P > < p > although both sides insist that they are only providing reliable information to the public, some of the contents are obviously designed for extensive cultural consumption, such as a picture of an Armenian priest holding a submachine gun, which says “faith and power”. The Azerbaijani state border service even released a music video. < / P > < p > and political discourse has also escalated. Armenian pachiniyan warned that the southern Caucasus was on the verge of full-scale war, while Azerbaijani president Aliyev said there would be no cease-fire unless Armenian agreed to a timetable for its withdrawal from Nagorny Karabakh. As the number of casualties on the front line increases, so are virtual operations. On social media, Armenian official accounts began to use tags such as “stop Azerbaijani aggression” or “artsakhstrong”, while Azerbaijanis fought back with “stop Armenian occupation” and “karabakhis Azerbaijan”. < / P > < p > throughout the conflict, the Azerbaijani Ministry of defense continuously released videos taken by drones. On September 30, it released a video of more than a dozen soldiers standing in the open space around a truck. The explosion sent the bodies out of view, and as the smoke cleared, several figures appeared lying on their backs, triggering another round of celebrations in the twitter comment area. < / P > < p > the Azerbaijani Ministry of defense also followed the example of Armenian and began to add music to their videos. Naghdalyan of the Armenian foreign ministry said that Armenian own battlefield music clips were not edited to encourage hostility or hatred, but pointed out that the soundtrack added to the Azerbaijani Ministry of defense video may be designed to attract public attention. < / P > < p > in an e-mail statement, a spokesman for the Ministry of foreign affairs of Azerbaijan told the media that the video released by the Ministry of defence of the country was designed to keep the wider community informed of the latest developments on the ground. ” In addition, the statement accused Armenian of spreading false news and false news, and insisted that videos from official channels of the Azerbaijani government were a reliable source of information on the latest military activities and their results. < / P > < p > in terms of standard social media indicators, the online participation strategy in Armenia is working and may be more effective than that in Azerbaijan. Armenian official Facebook pages and twitter accounts have more followers than most Azerbaijanis, and their posts get more likes, shared and forwarded. In part, this may be due to the support of a large number of overseas celebrities, including reality TV star Kim Kardashian West. < / P > < p > Oskanian, a researcher at the University of Birmingham, does not believe that the spread of violent images will have a direct impact on the battlefield, because violence will occur on the battlefield in any case. However, he pointed out that broadcasting hundreds of deaths on social media could pose greater challenges to the peaceful resolution of conflicts. Oskanian continued: “if there is a deadlock, the images of death and destruction will continue to burn in the conscience of both societies and further amplify fear and hatred on both sides. It’s more impossible to solve this problem than before. ” Global Tech