On November 30, US Eastern time, the new crown epidemic prevented consumers from rushing to shopping malls, but did not affect the determination of online shopping. According to the data of adobe analytics, by analyzing the traffic and transactions of 80 retail websites among the top 100 online retailers in the United States, the Thanksgiving spending of American consumers increased by nearly 21.6% year-on-year, reaching $9 billion, a record high, and nearly half of the transactions were completed on smart phones. < / P > < p > Adobe expects Black Friday and Cyber Monday to be the two largest days of online sales in history. The company expects total Black Friday sales to reach $8.9 billion to $10.6 billion, and online sales for the entire holiday season to reach $189 billion. < / P > < p > the National Retail Federation estimates that sales in online and other non physical stores will grow by 20% to 30% compared with last year. The global health crisis will not affect people’s shopping enthusiasm. Holiday retail sales will increase by 3.6% to 5.2% over the same period last year, totaling $755.3 billion to $766.7 billion. Last year, it increased by 4% to $729.1 billion. Holiday sales have grown by an average of 3.5% in the past five years. < / P > < p > at the same time, retailers who can provide roadside pick-up services have a 31% higher conversion rate – reflecting a new shopping trend during the epidemic: people want to buy what they need online and then pick up the goods out of physical stores. The former CEO of Saks, one of the leading clothing chains in the United States, said: “there has been a fundamental change in sales promotion. I think retailers have done a good job in extending the shopping season this year, and we will see this effect next year.” < / P > < p > major e-commerce websites have also embraced the new tradition this year, and carried out large-scale promotion long before the black five discount began. For example, Wal Mart, target and other retailers began to follow Amazon Prime day in mid October, which gives consumers more time to choose. With more consumers choosing to shop online, starting the holiday earlier should help avoid serious delivery delays for orders placed after the first few weeks of December. < / P > < p > it is not easy for major retailers to switch from a leader in the physical store field to e-commerce, which is dominated by Amazon. Bill Simon, a former US president and chief executive of Wal Mart, said the extension of Black Friday was not new to retailers: “they’ve been working hard for years, but they haven’t had any success, and this year may be their year of success.” However, Simon also said that this kind of promotion is unsustainable. Stores also need consumers to buy non promotional products to boost their performance. Online discount is only to choose the one with the greatest promotion strength. Under the strength of black five, many businesses will lose money. At the same time, physical stores are another world. The epidemic has instilled a strong sense of shopping anxiety into many consumers. Most retailers are closed on Thanksgiving, and business hours are delayed on Black Friday morning. Even the Centers for Disease Control and Prevention (CDC) advises consumers to shop online on Black Friday. If they want to venture into stores, they can pick up goods by the roadside and choose open-air shopping centers instead of closed shopping centers. Deborah wiswig, founder and chief executive of coresight research, a retail research firm, said she didn’t see the same long queues in stores as before, and consumers adapted very quickly to shopping under the epidemic. Wal Mart has no holiday decorations, no Christmas music, and people don’t even feel that black five has happened. Some people also shared this year’s black five queue on twitter. At 5 a.m., there were only five people in line, which was a big difference from previous years. A survey released in October by shoppertrak predicts that retail store traffic is expected to decline by 22% to 25% year-on-year during the six week critical period of the holiday shopping season. In this case, consumers will only buy what they need, so it is important for retailers to provide a clear consumption target. For example, home goods have been greatly boosted this year. According to NPD group, products such as sweatshirts and sweatpants are expected to account for 31% of the total U.S. clothing spending this year, according to NPD group. Global Tech