The latter produced episodes dirty John and Dr. death( Dr.Death )》。 Once completed, the deal will be the biggest ever in the podcast market. According to anonymous sources, wondery hopes to sell for between $300 million and $400 million. < p > < p > Apple and Sony are two of at least four companies that have negotiated acquisitions with wondery, according to one of the people familiar with the matter. In addition, although spotify technology SA has been the most active buyer of podcasts for the past two years, the Swedish audio giant decided not to participate in the bid. An agreement is expected to be reached in the coming months, but there is no guarantee that the talks will not break down. < / P > < p > the price of wondery may scare off some potential bidders, especially at present, the podcast market is not huge. However, wondery has a podcast pipeline that can be turned into TV shows and other content. So far, wondery has developed more than a dozen TV shows based on its podcasts, including one for Apple about the rise and fall of Wework. < / P > < p > for apple, wondery’s entry will become the most significant investment in the blog field of this tech giant in recent years, and will immediately provide apple with a powerful original content library. According to media reports, Apple has been digging for original episodes through its TV + video service in recent years, and is also making podcasts to enhance video playback. < / P > < p > the Cupertino, Calif. – based technology giant has been improving its services since Apple first popularized podcasts through iTunes 15 years ago. In recent years, Apple has improved its podcasting app on the iPhone iPad, launched a podcast app on the Mac, added new analysis tools for podcasting, and improved its links with content creators. In addition, Apple has acquired at least two small podcasting companies. In 2017, Google acquired the start-up pop up archive, which developed technology to improve podcast search. Earlier this year, there were media reports that Apple acquired scout FM, a podcasting service that converts programs into radio like podcasting services. In addition to apple, Sony Corp., the world’s second-largest music company Its music division has also invested in podcasting projects and funded dozens of original podcasts. Sony has always been the most aggressive of the three major music companies in this field. After spotify’s investment in the music industry, this field has also become the focus of attention. < / P > < p > spotify is the world’s largest paid music streaming service provider and the largest distributor of all major music companies. At present, the podcast market is not a huge industry. According to the Interactive Advertising Bureau, podcasts sell less than $1 billion a year in the United States. But the potential for growth in this market is huge, helping to drive spotify’s share price up 85% this year. < / P > < p > wondery was founded in 2016 by Hernan Lopez, a former television executive, and has produced a number of popular podcasts over the past few years. But Lopez himself has also been challenged by law, with the executive charged with bribing football officials while working for 21st century fox. Lopez refused to plead guilty. The iPhone 12 keynote has been recorded in Apple park