After receiving IPO guidance in August this year, foreign media recently reported that Rouyu technology plans to submit an application for listing on the science and technology innovation board as soon as December, with a maximum fund raising of US $1.8 billion, and the company’s valuation may rise to more than US $8 billion. However, Rouyu technology did not comment on this. Rouyu, which announced the launch of the world’s first folding screen mobile phone, has also upgraded its products to the second generation. However, Huawei’s mobile phone sales are still not comparable to those of mainstream manufacturers, such as Samsung. < / P > < p > in addition to the C-end, Rouyu also increases its layout in the b-end, such as applying the flexible display technology in the fields of cultural and entertainment media, intelligent transportation, sports and fashion. But how far is it from large-scale commercial use? < / P > < p > as early as October 2018, Rouyu technology announced the release of the world’s first folding screen mobile phone roupai, with a starting price of 8999 yuan and a maximum price of 12999 yuan. However, due to the problems of brand appeal and production capacity, the sales volume of roupai is not large. < / P > < p > there was also a small episode in the middle, that is, the war of words between Rouyu and Xiaomi. Lin bin, who was also the president of Xiaomi at that time, published a prototype of Xiaomi folding screen on his microblog and said it was the first double folding mobile phone in the world. Fan Junchao, vice president of Ruoyu technology, immediately opposed this. He said that the world’s first foldable flexible screen mobile phone was released by Ruoyu. He also pointed out that Xiaomi is a conceptual flexible screen that can’t be mass produced and put on the market. < / P > < p > from the supplier’s point of view, Samsung’s folding screen uses its own screen, Huawei is provided by BOE, Lenovo’s Motorola Razr is provided by BOE and TCL Huaxing optoelectronics, and Xiaomi is combined with vicino. Rouyu technology is a direct competitor to those manufacturers that have launched or are developing folding screen mobile phones. < / P > < p > in September this year, Rouyu technology released the second generation of folding screen mobile phone roupai 2, which is priced from 9988 yuan. Compared with Huawei mate XS and Samsung Galaxy Z fold2, which sell for more than 10000 yuan or even nearly 20000 yuan, they have a good price performance ratio. However, from the sales of softie 2 in Jingdong and tmall, it is still not very ideal. < / P > < p > in fact, although folding screen mobile phone is considered to be one of the forms of mobile phone in the future, whether it can become the mainstream is still unknown. Wang Jianzhou, senior consultant of GSMA, is very concerned about folding screen mobile phones. He hopes to further improve the quality and reduce the price. However, Wu Qiang, vice president of oppo and President of global sales, has previously said that folding screen mobile phones are still a small demand. < / P > < p > in September this year, Liu Zihong, chairman and CEO of Rouyu technology, said in an interview with sina technology that the folding screen mobile phone is absolutely not a gimmick, but if the price of the product exceeds the consumption expectation, it will hinder the development of the industry, and if the price is less than 10000 yuan, the speed of the industry will be “very different”. “I believe that in a few years, we will all use folding screen mobile phones.” He said. < / P > < p > however, this requires flexible screen suppliers and mobile phone manufacturers to jointly solve the yield problem of folding screen, as well as the high pricing problem of folding screen mobile phone. < / P > < p > in fact, in addition to the folding screen mobile phone at the C-end, Rouyu technology also has a layout at the b-end. For example, the application of flexible screen in intelligent terminals, entertainment media, intelligent transportation, sports fashion and other fields. < / P > < p > in the field of intelligent terminal, Rouyu technology can provide flexible display, flexible sensor and other solutions for smart phones, smart watches and other products. For example, in March this year, while announcing the launch of the third-generation cicada wing full flexible screen, Rouyu also announced a strategic cooperation with ZTE, integrating Rouyu’s full flexible display, full flexible sensors and supporting solutions, ZTE’s 5g technology and intelligent terminal product development technology. In the future, the two sides will jointly explore flexible folding screen mobile phones to promote the further popularization of flexible folding screen mobile phones. < / P > < p > however, ZTE’s position in the smartphone market is not as good as it used to be. In order to become a mainstream folding screen supplier, Rouyu technology needs to win more convincing customers. < / P > < p > in addition, Rouyu technology also shows the application of flexible display in the fields of bag accessories, fashion shoes and shoes on its official website, but this form is doomed to be unable to become the mainstream in the short and medium term. < / P > < p > according to the official data released by Rouyu, it has cooperated with more than 500 enterprise customers around the world, including Louis Vuitton LV, Airbus, China Mobile, Li Ning, Toyota, GAC, Luzhou Laojiao, etc. At present, these cooperation have not yet realized the large-scale application of flexible display. < / P > < p > the cooperation with Airbus may be a case in which Rouyu disclosed more information. According to Liu Zihong’s introduction, the main content of the cooperation between the two sides is to replace the aircraft display and instructions with flexible screens. He said that according to CAAC statistics, the total weight of the entertainment system behind the seat is more than one ton in terms of 300 seats in an aircraft. If the flexible screen entertainment system is replaced, the fuel cost can be saved by nearly one million US dollars a year. < / P > < p > Liu Zihong once said in an interview, “there are some different voices in the process of innovation. It’s really normal. Don’t expect everyone to sing praises. I think it’s a very dangerous thing.” In terms of commercialization, he also thinks that it is unrealistic for enterprises with low-level technological innovation to make profits in one or two years. Once the large-scale application comes, its profitability will grow exponentially. < / P > < p > when Rouyu, which is preparing for IPO, formally submits its prospectus, the outside world will also be able to see more clearly how its commercialization ability is. IPhone 12 whole family barrel model exposed: it’s a tribute to iPhone 4

By ibmwl