According to foreign media reports, Rolls Royce’s ghost is one of the more “affordable” cars launched by the auto company. Since its launch 10 years ago, it has become one of the most important models of the brand and one of the best-selling models. In preparation for the transition to the second generation, Rolls Royce CEO Torsten m ü ller – Ö TV ó s issued an open letter on July 27, sharing some ideas behind the upcoming model changes.

an interesting point he made in his letter is that “post affluence” is an increasing trend for Rolls Royce buyers – gust in the future should advocate the luxury of reduction and restraint, and consumers will seek purity in design by rejecting obvious and unnecessary decoration and complexity.

what exactly does this mean? In other words, this means that in a world where income inequality has become a global public concern, rude displays of wealth are becoming less popular.

Rolls Royce has identified this new, minimalist approach as the future direction through a study by its luxury intelligence department.

now, according to m ü ller – Ö TV ó s, the market will have to wait a few more months to see the actual facts of these changes. Nevertheless, for a brand not known for radical change, this may sound like a quite radical change, and I believe many consumers are happy to see it.