According to the website of China Consumer Association, “double 11” is coming, China Consumer Association reminds consumers to be wary of business promotion routines. We should strengthen the rational consumption mentality and remember that the quantity needs to enter. Try to choose the merchants with complete qualification and high reputation to trade. Do your homework well in advance, so as not to be misled by various “fake discount” traps. Careful advance deposit to prevent consumption trap. The Chinese Consumer Association pointed out that with the “double 11” approaching, businesses have started a new round of promotion activities. In particular, online businesses have launched a variety of promotion methods, making consumers “dazzled” and “dazzled”. The Consumer Association of the people’s Republic of China has sorted out the situation of consumer rights protection work carried out during the promotion period of “double 11” and “6.18” in recent years, and drew the attention of consumers to the following problems: < / P > < p > first, there are many goods carriers for live broadcasting. In recent years, with the acceleration of online shopping consumption upgrading, new scenarios, new formats and new applications are emerging in the field of consumption. Since 2016, “live + e-commerce” has become a new way of online shopping drainage. Consumers’ attention to online Red flow, interest in goods, and awareness of experience interaction have improved to varying degrees. More and more consumers place orders through watching live online. According to statistics, the market scale of live e-commerce in 2019 has reached 433.8 billion yuan. With the hard explanation, real experience sharing, intuitive presentation of products and comments on the screen, consumers are willing to place orders. In 2020, under the influence of the epidemic, the multi industry “cloud back to work” and consumers’ enthusiasm for “cloud shopping and cloud shopping” will boost the evolution of this mode. But behind the “bright” live goods, there are still many irregularities, hidden some consumer traps, while sales are rising, a pile of cargo anchors “rollover” incident also triggered many consumers make complaints about it. According to statistics, the “slot points” reflected by consumers mainly include: live delivery merchants fail to fully fulfill the obligation of license information publicity; some anchors are suspected of illegal publicity problems such as promoting product efficacy or using limit words in the process of live delivery; product quality is not correct, selling “three noes” products and fake and shoddy goods; live broadcast fans’ data and sales volume are falsified “Kill the young”; the anchor leads the consumers to a third party, and the credit qualification of the platform is not good or entices consumers to conduct private transactions; there is no guarantee for the after-sale of some commodities, and it is difficult for consumers to enjoy the “Three Guarantees” rights. The second is that there is more water in the preferential activities. Red envelope activities have always been a common means for major e-commerce platforms to attract users and improve sales. However, consumers find that sometimes these red envelope activities seem to have a lot of discounts, but they are actually very weak. For example, some consumers reported that they had snatched more than 900 red envelopes in a certain online shopping platform, but the actual amount of discount was less than 10 yuan, which spent a lot of energy, and finally felt full of sense of loss; some businesses used attractive advertising terms such as “time limited rush”, “instant sale” and “giant special sale” to attract consumers to place an order Some preferential activities may set certain “threshold” on consumption period, commodity category and consumption amount. If consumers fail to reach these thresholds, they will not be able to enjoy the preferential treatment. In addition, in recent years, more and more platforms and businesses have launched pre-sale promotion mode to attract consumers to place orders in advance by paying a deposit and enjoying preferential treatment. This kind of commodity pre-sale mode seems preferential, but consumers should understand the difference between “deposit” and “deposit”. Generally, after the “deposit” is paid, if the consumer fails to pay the balance within the specified time, “deposit” will not be returned; if the merchant defaults, the consumer will be returned double the deposit. Thirdly, there are many problems in commodity quality. The quality of goods has always been a pain point in the field of online shopping and TV shopping. Because consumers can’t directly see the goods before they buy, they can only understand the quality and performance of goods through advertisements or other consumer evaluations. Some illegal businesses use this information asymmetry to induce consumers through false publicity, false praise and “brushing orders” choose. In particular, during the “double 11” and other promotional activities, some platforms and businesses will promote in the name of promotional activities, ostensibly to let consumers benefit, but in fact clear inventory, and even with the help of low prices to promote their inferior products. Once consumers can not help temptation, they are easy to be deceived and cause consumption disputes. < / P > < p > Fourth, there are many criticisms about after-sales service. Some businesses attach importance to sales and despise after-sales services, which often lead to dissatisfaction of consumers. The common problems include failing to comply with the seven day no reason return provisions made in the consumer protection law, failing to provide consumers with shopping invoices, having no one to answer the after-sales phone call, which is nothing but nominal, requiring consumers to identify products with obvious quality problems, failing to fulfill the “Three Guarantees” obligations, and failing to fulfill the “Three Guarantees” obligations Delay the processing of consumer’s return or refund request. Especially in the new e-commerce formats such as live delivery, wechat business and small and medium-sized e-commerce, these after-sales service problems are more prominent, and it is difficult to protect the legitimate rights and interests of consumers. Fifthly, there are many breach of contract. During the promotion period, some businesses falsely bid inventory in order to impact the sales volume, while others may just launch low-cost promotion activities such as “second kill” and “auction” to attract a large number of consumers to place an order. After placing orders, the merchants either delay in delivering goods and wait for consumers to cancel the order, or operate with “abnormal orders”, “goods out of stock” and so on Because of the large number of consumers who place orders, if the merchants can’t handle it properly, it will easily lead to group consumption disputes. The sixth is that there are more harassment in promotion advertisements. Many consumers also said that during the promotion period, all kinds of advertising and promotion information will be received on mobile phones and on the Internet, and some of them can even carry out accurate push according to consumers’ consumption habits. Even if consumers have no intention of shopping, it is difficult to escape the repeated “bombing” of these advertisements, making people “unbearable” and “defenseless”. On the one hand, it reveals that consumers’ right to personal information security has not been effectively protected, on the other hand, it also reflects that the operators have not well implemented the national legal provisions on commercial advertising push. In order to avoid the above problems as far as possible and let consumers enjoy a better consumption experience during the “double 11” promotion period, the Consumer Association of China pointed out that the following points should be paid attention to: < / P > < p > first, it is necessary to strengthen the rational consumption mentality and remember to pay attention to the demand. In the face of all kinds of promotion and preferential advertisements, consumers should first keep rational, establish a sense of scientific consumption and rational consumption, and choose and buy goods according to their own or family’s actual needs, so as not to be confused by various promotional activities of businesses. In the face of businesses to “clear inventory” and promote, consumers had better clean up their “inventory”, perhaps at home is also hoarding the last time the big promotion of goods. Therefore, it is suggested that consumers should not waste energy and money on items they do not need. < / P > < p > the second is to choose merchants with complete qualifications and high reputation for trading. They have relatively high reputation, high quality after-sales service, etc. Consumers must not be greedy for cheap prices to log in strange websites or click unknown links for trading, and do not add strangers’ wechat, QQ and other private transactions, so as to avoid being cheated. The third is to do enough homework in advance, so as not to be misled by various “fake discount” traps. It is suggested that consumers should not trust the “special price”, “clearance price” and “the lowest price of the whole network” made by the merchants. Before purchasing the goods, they should compare the goods with each other, first understand the approximate market price of the goods, and then evaluate whether there is any actual discount in the promotion activities of the merchants. They should be vigilant against the price traps such as “obvious decrease and real increase”, so as to avoid impulsive consumption induced by false promotion. The fourth is to pay a deposit carefully to prevent consumption traps. Consumers who choose the way of advance deposit to enjoy the preferential treatment must read the rules carefully in advance, weigh the pros and cons, and confirm that it is worth purchasing before placing an order to pay. After the deposit is paid, we should pay attention to the progress of the goods in time and pay the balance within the agreed time limit, so as to avoid economic losses due to breach of contract. When paying the balance, we should pay attention to whether the amount of payment is consistent with the promised discount at that time, and whether there is false publicity in the business. It is “no mistake to sign and sign” after “P >”. Upon receipt of the goods, consumers shall exercise the right of “prior inspection and signature” and carefully inspect the goods. In particular, some valuables and fragile goods must be confirmed that the goods are in good condition and meet the agreement of both parties before signing. In case of damage to express delivery goods or serious non-compliance with the contract, consumers have the right to refuse to sign. < / P > < p > 6. Pay attention to the protection of personal information and do not easily authorize businesses. Consumers should pay attention to the protection of their own personal information. If it is not necessary, consumers should not provide or authorize businesses to avoid excessive collection or use of advertising information. At the same time, express packages often contain personal information such as the name, telephone number and address of consumers. Consumers should tear up or daub the personal information before discarding the express package to prevent leakage. The seventh is to pay attention to the preservation of shopping evidence and safeguard the rights and interests according to law. Consumers should pay attention to ask for and keep the shopping voucher and the corresponding business commitment. If shopping through the Internet, they should also keep the order information and shopping chat records as evidence of rights protection. When a consumption dispute occurs, you can first communicate with the business and the platform. If you can’t contact or reach an agreement, you can complain to 12315 or consumer association, or you can protect your own legitimate rights and interests by submitting to the arbitration institution for arbitration and filing a lawsuit to the people’s court. In addition, China Consumer Association also called on operators to reduce “routine” and increase “sincerity”. During the promotion period, they should provide consumers with high-quality and low-cost goods and improve service level, so as to truly provide consumers with tangible and tangible benefits, so as to drive sales volume and make consumption more warm. Global Tech