In the United States in the 1970s and 1980s, there was a game company called yadali, which changed the game industry. The name of yadali may be strange to many young friends, but at that time, it almost represented the word “game industry”. The reason is simple: < / P > < p > in 1981, yadali made $1 billion in revenue, twice as much as the Hollywood film industry at that time, and three times the ticket revenue of football, basketball and baseball games! < p > < p > in 1982, the 10th anniversary of the founding of yadali, the annual sales of this year reached 2 billion US dollars, accounting for 80% of the game market share. In the United States, one in three people owns the Atari 2600. < / P > < p > in the 1980s, the prosperity of the game industry driven by yadali led to all kinds of ghosts and monsters who wanted to make a fortune by playing games, and even milk companies were involved. A large number of third-party junk games appeared on the yadali platform, and various Shanzhai and inferior games flooded the game market. However, before Christmas in 1982, Atari spent 25 million dollars to buy copyrights, giving designers only five weeks to make a well-known failed work “E.T.”. < p > < p > at that time, the game market in the United States collapsed completely, and no one was willing to spend money to buy games or even touch their own host computers. In the end, Atari buried hundreds of thousands of E.T. and other game cards. < / P > < p > if things come to an end, maybe the world will only remember that yadali “created the glory of the game industry and destroyed it”. < / P > < p > after careful investigation, I found that the “dirty land reincarnation” of yadali has been prepared for more than 30 years. What I want to tell you today is the story of yadali after the “yadali shock”. < p > < p > the E.T. incident of that year caused heavy losses to the company, but after all, yadali made a lot of money, and Warner, the parent company, did not give up yadali so much, and wanted to rescue yadali to recover its decline. < p > < p > in 1983, yadali made two waves of layoffs, with a year-round loss of 537 million U.S. dollars. After Ray cassa, the chairman of the board, resigned, Warner made another wave of delicate operations to let everyone call the experts. They found a cigarette merchant James Morgan to replace the chairman. < p > < p > obviously, cigarette merchants can’t save a game company. During Morgan’s tenure, Atari developed a new game console called vcs7800. Unfortunately, the reputation of yadali has become so bad that no company is willing to develop games for it. In 1984, yadali was sold to Jack Trammell for $332 million. < p > < p > from 1985 to 1986, Atari launched three types of computers: 65xe, 130xe and St, as well as two other game consoles 2600jr and 7800, and finally turned a profit in 1986. However, Atari’s reputation in the United States is so bad that many dealers are reluctant to sell products with the Atari logo, most of which are sold in Europe. < p > < p > What’s more, the game console market was completely dominated by Japan, with Nintendo, Sony and Sega dominating the world, while IBM, apple, Dell and other powerful competitors were personal computers. < p > < p > in 1989, yadali developed the world’s first color game console lynx, but relatively speaking, players prefer the black-and-white Gameboy with more games and longer duration. < / P > < p > although these products don’t have a great influence, they are a relief to yadali. As long as it is so stable, as long as yadali makes a host that can compete with Japanese competitors, it can turn over salted fish. < / P > < p > so in 1993, Atari developed a 32-bit game console, the Jaguar, and the world’s first 64 bit game console, the Jaguar. < / P > < p > due to market competition, yadali decided to focus on Jaguars. At this time, Japanese manufacturers did not have 64 bit game machines (Nintendo’s N64 was launched in 1996), which is a great opportunity for yadali. However, IBM, which is responsible for the manufacture of jaguars, is unable to keep up with its production capacity. Moreover, the manufacturers that have agreed to develop the game have collectively stood aside from yadali because of the high difficulty in game development. < p > < p > then Sega Saturn and Sony’s Playstation struck hard to extinguish the light of the revival of Atari, which also interrupted the history of American game console until Microsoft’s Xbox appeared in 2001. In 1996, it was purchased by JTS, a hard disk manufacturer. Two years later, it was sold to Hasbro for only $5 million. In 2001, it was sold to inberg, a French company. < p > < p > subsequently, Atari became the outsourcing company of Wandai nanmenggong. In 2013, adali and its three subsidiaries applied for bankruptcy protection to the US court, hoping to get rid of inberg. < / P > < p > in 2014, yadali noticed the rising trend of mobile game market and transplanted its old IP roller coaster tycoon to mobile terminal, and the income was not bad. < / P > < p > on E3 in 2017, yadali, which has saved money for several years, made a high-profile comeback and launched a new host called Atari VCs. The new host adopts the classic design of Atari 2600 40 years ago, which looks like a router at first sight. < / P > < p > however, this host has repeatedly hopped tickets. From 2017 to 2020, players are numb, and yadali seems to be a bit upset. It’s easy to come out and jump for a while, so that players can rest assured. < / P > < p > for example, in 2017, Atari launched a… I can’t understand the price of the Bluetooth hat, but I can’t understand the value of the speaker on the hat? < / P > < p > for example, in April this year, with the recovery of virtual currency market, yadali announced that it would also issue a virtual currency called Atari token. It seems that “the online casino of yadali is open!” The voice of… Fortunately, in June of this year, adari finally remembered that he was a video game player. The official announced that Atari VCs would finally be delivered, but it was not a mass production machine, but a few 20 prototypes left in hand… < / P > < p > although the operation of yadali in recent years has been very confusing, it has not aroused the antipathy of players. Now, if you see a person wearing a yadali logo sweater or hat at the game exhibition, old players may praise him for his taste. < / P > < p > in the United States in the middle and late 1980s, this is totally impossible. Even dealers dare not sell electronic products with the logo of yadali. It is estimated that if Atari comes out of a sticker, it will be pasted on the public toilet, and when it comes out of a toilet, it will be used as a dishcloth. < / P > < p > maybe it’s because those young players have entered middle age and are no longer so cynical; maybe it’s because the time of more than 30 years is too long to kill people’s painful memories. After all, how many 30 years can a person have in his life. < / P > < p > What’s more sad is that the most valuable thing about yadali now may be its logo, because if its game console and its surrounding areas are not printed with the yadali logo, they will become worthless. It is said that “gta5” will be launched on Google cloud game platform stadia