Apple is struggling with a shortage of key chips that manage the power consumption of the iPhone 12 and other devices, which could threaten the company’s ability to meet demand for its latest version during the holiday shopping season. It’s not clear how much this bottleneck may limit the availability of new iPhones in the critical launch quarter, which is usually Apple’s busiest. < / P > < p > despite the shortage, suppliers may give priority to the demand of apple and its high power consuming iPhone 12, leaving other customers queuing up to buy such scarce parts to wait, according to people familiar with the matter. < / P > < p > power management is more important for the iPhone 12 than the previous iPhone models, because it has additional camera functions and 5g functions, increasing Apple’s demand for these components. < / P > < p > in a recent conference call with analysts, Apple CEO cook warned that the iPhone 12, MAC, iPad and some apple watch models are facing supply constraints – although he did not specifically mention the power management chip issue. The report shows that the number of app store purchases soared in the first half of this year due to the impact of covid-19