Guo Jiecheng, technical director of the price engine of Didi’s online car Hailing service, explained the causes of the low and peak season of online car hailing and what thoughts and efforts didi has made. “Like tourism and other industries, online car Hailing also has the law of demand in the off peak season.” Taking Shenzhen as an example, every summer (July August) and winter (December January) are the peak seasons for online car Hailing. With the increase of travel demand, it is obviously more difficult for passengers to take a taxi than in spring and autumn, and the transaction rate will also decrease. February is the lunar new year. More and more drivers put down the steering wheel to reunite with their families, and the problem of taking a taxi in the city will become prominent. However, in spring (March June) and autumn (September November) when online car Hailing enters the off-season, the number of calls from passengers decreases, and drivers will feel that the orders are less. < p > < p > taking Qinhuangdao as an example, this kind of typical tourist city will pour in a large number of tourists in the peak season, while the call in the off-season will be significantly reduced. From June to August every year, tourists from all over the country go to Beidaihe for summer vacation. It is relatively difficult to take a taxi and the drivers are overwhelmed with orders. When the weather turns cool, the demand for summer vacation decreases, the overall passenger calls decrease, and the driver’s orders become less. < / P > < p > in the face of seasonal changes in supply and demand, Didi has begun to try to adjust the price in the light and peak season, increase the price moderately in the peak travel season, encourage drivers to pick up orders more frequently, help passengers get to the car faster, and increase the driver’s income; in the off-season travel season, moderate price reduction is adopted to attract more passengers to take a taxi, so as to ensure the number of drivers to receive orders, so as to stabilize the income and reduce the fluctuation. What’s more complicated is that supply and demand are not only different in seasons, but also different in different places and time. Taking Shenzhen as an example, it is also the off-season in September. Nanshan District has many morning and evening peak calls, and its transportation capacity is tight, which makes it in short supply. However, Pingshan district has a very high response rate almost all day, and its transportation capacity is abundant. If we only rely on the adjustment of the overall pricing in the off peak season, it is likely that the transport capacity of a certain region has been relatively abundant, but users can not enjoy more preferential prices, and the number of orders received by drivers is relatively small. < / P > < p > in order to finely balance the supply and demand in different regions and different periods, and cope with the dual impact of this year’s off-season and epidemic situation, the ex gratia express makes it cheaper for passengers to take a taxi, which is one of the attempts to pull more orders, thus creating opportunities for drivers to increase income. According to the change of supply and demand relationship, when the color of the nearby heat map is dark, the discount for passengers to take the special express train is small. When the color of the heat map is light, the discount is relatively higher, with a minimum of 70%. < / P > < p > in addition, at present, the platform is also increasing the input subsidies. Didi new users can get a 50% discount for the first use of the special express, and at the same time provide 50% discount of the special express train to the majority of users from 19:00 to 20:00 every day. The pricing of the driver’s special order remains unchanged, and the income remains unchanged, and the price difference is fully borne by the platform. Recently, the special express has entered more cities, and more and more drivers have begun to experience this function. Didi said that it is also collecting feedback and suggestions from drivers, so as to continuously improve pricing fairness and subsidy rationality. < / P > < p > “in the off peak season, the travel demand of passengers changes greatly, the income of drivers and the number of orders received fluctuate with each other, and the platform faces many challenges.” Guo Jiecheng said that didi will continue to work hard to explore more solutions to make the “off-season not light”, increase the affordable and convenient travel options for passengers, and make the income of drivers more stable. Global Tech