At 19:00 on October 31, the salesmen of Yunda express operation Department in Beixia Zhucun, Yiwu, Zhejiang Province were busy. Three 4.2-meter-long vans were lined up at the gate. Staff in Yunda yellow uniform took out countless bags from the open carriage and dragged them to the operation port of the transportation center. < / P > < p > the sacks are full of parcels of different sizes. The sorter at the operation port quickly takes out the parcels one by one and puts them under the scanning machine. With the sound of “toot” from the machine, the packages immediately enter the rotating conveyor belt and are sorted to the city gate corresponding to the express sheet. < / P > < p > in a few hours, double 11 in 2020 will open the channel to pay the balance. Countless “tail money people” in Taobao Live Room fight hand in hand to kill the goods, will be sent from warehouses across the country. < p > < p > at this moment, beixiazhu village will open the most busy time every night in another hour. Kwai Chung tiktok will be opened in the windows of countless lights on the streets. There are countless blue “small three wheels” flying in the street outside the window, full of goods sold in the live broadcasting room and sent to the express operation Department. < / P > < p > double 11 is a carnival of e-commerce and a feast of express delivery. However, since the industry price war broke out in an all-round way last year, the income of many basic level outlets and express delivery personnel of Tongda Department has been directly affected, and the news of work stoppage and strike in many City outlets has been frequently exposed. < / P > < p > < p > before the “war”, the responsible persons of various express companies in Yiwu started a negotiation, and finally reached the consensus of “group heating”, which briefly ended the vicious competition of exchanging low price for market. In addition, the price of Internet users in Yiwu and Chenghai has been posted on the national microblog and Chenghai. The screenshot shows that in response to the express season site, transportation, labor and other costs, the express price has been raised. < / P > < p > “during the double-11 period, the express price will be raised. The company’s headquarters issued a price increase notice on October 26, but I waited until October 30 to inform the customers of the price increase one by one,” said the person in charge of the express delivery network in Qingyan Liucun, the “first village of China’s online stores” in Yiwu City. “Only by knowing yourself and the enemy can we get more customers. If other express announced a price increase of 0.5 yuan, I will increase the price by 0.4 yuan to ensure that there is a certain gap between them. ” < p > < p > Yiwu, a city with a booming live broadcasting and cargo industry, is the most concentrated small commodity distribution center in China. According to the latest data of the Ministry of transport, Yiwu’s express delivery volume has ranked first in the world, and the local express price can be called a national depression. Once there was a “slaughter price” of “80 cents per order, express delivery to the whole country”. However, such a price can hardly cover the cost, and it is basically a loss for one. If not, it means that their market share will be occupied by other express companies. < / P > < p > as soon as the express price rises, customers can’t sit still. This is often a good time to “dig the wall”. When customers feel that the price increase of the cooperation network is too fierce, they will immediately go to another home for inquiry, and gradually stage a “chase game” that can’t stop. < / P > < p > it may be that they are aware of the market turbulence brought about by the price increase. Just before the delivery day of double 11, the four direct and one arrival express outlets in Liucun village of Qingyan, as well as several express outlets such as Jitu and Tiantian, had a special dinner together. They promised each other that even if other customers want to “change jobs”, their own outlets will not reduce the price of orders. < / P > < p > “only by uniting can we keep this price, so that we don’t lose so much. Otherwise, double 11 may not be over, a few express delivery because of the price constantly hit the bottom One of the outlets in charge said. The price war of express delivery in Yiwu has a long history. According to public information, in 2013, Baishi Huitong launched the strategy of “average price sales” in Yiwu, which stirred up the pool of express industry and broke the balance of express industry in the world. This move is very effective, four direct and one reach have to take follow-up strategy. According to the data, from January to September 2020, Yiwu ranks first in China with 5971.895 million express delivery volume. Such a huge market, for express enterprises is a must. < / P > < p > “the price war in Yiwu is so fierce because of the large number of orders received. Even though it was a loss before, as long as we win the double 11 and double 12 nodes, we can at least ensure a year’s profit and loss balance.” < p > < p > an express outlet boss in Yiwu calculated such an account for the reporter of it times: “the delivery fee from the headquarters is 0.65 yuan / ticket, and the Yiwu transfer center charges 0.25 yuan / ticket. Actually, we still have 0.4 yuan / ticket after it reaches us. Under normal circumstances, my website needs to send 6000 orders a day, and pays the courier 6000 yuan at the price of 1 yuan / ticket, and I lose 3600 yuan 。 We can only make up for the loss of the equipment by deducting the loss of RMB 3600000 from the site rent and the equipment charge of RMB 600000 per day According to Chen Xuehui, a big e-commerce merchant in Yiwu and head of Youyi clothing e-commerce operation Department, even if the express company announced a price increase, the express fee was still at a low price compared with last year. < / P > < p > “last year, the average price of each express ticket was 2.3-2.4 yuan, and after the price increase this year, the average price of express delivery was about 2 yuan. Among them, the price of Yunda and Yuantong is 2.1 yuan / piece, and that of Zhongtong is 2.3 yuan / piece. ” Chen Xuehui said. < p > < p > the consequence of low price competition is that the net profit of express enterprises is declining. According to the financial report data of Yunda express, in the first half of 2019, a total of 4.334 billion express tickets were completed, with a net profit of 1.296 billion yuan. In the first half of this year, the total number of express delivery business reached 5.629 billion, and the net profit was only 681 million yuan. < p > < p > in a short period of half a year, the express business volume of Yunda express increased by 1.295 billion tickets, but the profit per ticket fell from 0.299 yuan to 0.121 yuan. < p > < p > in the first half of this year, a rabbit from Southeast Asia, Jitu express, entered China’s express delivery market, sharing the cake of the express market with a low price strategy. According to the report of e-commerce online in October, the daily orders of Jitu express exceeded 10 million. The same admission of the new army also Zhongyou and Fengwang, double 11 is imminent, three express in order to get more orders, is bound to further intensify the price war. In exchange for the market at a low price, there is also a result of price war. A boss of Yiwu express network told reporters that because of the franchise system of express enterprises, the loss behind the price war will eventually be transferred to the franchisees and couriers at the end, which is also a kind of harm to them. According to the public data, 40% of the franchisees are in loss, 50% are in the same profit and loss, and only 10% make money. < p > < p > < p > recently, the reporter of it times found on a summary list called “regions and outlets where Shentong stops sending goods”, and 61 regions of 20 provinces, including Shanghai, Zhejiang, Jiangsu, Shandong, Anhui and Hunan, have been suspended. On a “stop sending list of the whole network end of Baishi express”, Baishi Express has 13 regions including Shaanxi, Jiangsu, Hebei, Anhui, etc.; in a notice of Yunda, 11 regions of 7 provinces including Jiangsu, Xinjiang, Shaanxi and Jilin have also been suspended; in the list of abnormal blind areas of Daily Express, including Hebei, Shanxi and Fu There are nearly 20 express outlets in Zhejiang and Shanghai. < / P > < p > although various express enterprises have prepared sufficient manpower and transport capacity to escort double-11, the “failure” of end express outlets inevitably makes people start to worry about the express efficiency of double-11. < / P > < p > when will the express war stop? In the eyes of a large express outlet manager in beixiazhu village, there are very few outlets that are out of stock and closed down. The root cause is not that the payment is low. It is because those outlets do not understand the fine management and control the cost accounting. In order to grab a customer, no bottom line price reduction, naturally to be eliminated. < / P > < p > “at present, there are more than 30 couriers in the outlets, and the revenue is charged by piece. The per capita monthly delivery fee is 3000-5000 yuan, and the collection fee depends on the relationship between them and the supply chain. It usually starts at 3000 yuan, and the highest collection fee can reach 10000 yuan. In terms of price, although Yunda is 0.1-0.2 yuan more expensive than other families, its service scale is the largest in beixiazhu village. ” < / P > < p > it should be noted that although the price war of express delivery is in full swing, it has become an industry consensus to continue to fight. In September this year, Zhongtong express was listed in Hong Kong for the second time, and clearly stated in the prospectus that “in order to maintain competitive pricing and improve profit margin, it is necessary to constantly control costs. In the past, the market price of our delivery service has declined, and we may continue to face the pressure of downward pricing in the future. ” It is said that “gta5” will be launched on Google cloud game platform stadia