After that, it launched its luxury car sales platform with a subsidy of RMB 122 million. This time, Rolls Royce is sold by a shop named “official flagship store of ToHai automobile” on pinduoduo platform. The specific model is Rolls Royce phantom. The Rolls Royce phantom with a configuration price of 10.68 million yuan drops by 1.22 million yuan, and after subsidy, it needs 9.46 million yuan (including consumption tax). < / P > < p > according to the product link of pinduoduo, Rolls Royce’s order is a deposit order. The deposit of RMB 99999 can initiate the order matching, and the online deposit can offset the car payment. The expenses of tax, insurance and registration should be borne by the car buyer. The product interface shows that more than 100000 people want to make a single order. < / P > < p > according to the details page, the car is a Rolls Royce mirage ewb2020. The configuration provided by the store includes meteor top, leather steering wheel, wood instrument panel / wood center console, electric lifting celebration goddess, vehicle Bluetooth, rear entertainment, built-in umbrella in rear door, ice box and wine cabinet in the rear. < / P > < p > after the incident of “subsidizing 1.2 million yuan to sell Rolls Royce” aroused concern, the media soon contacted the customer service of the official website of Rolls Royce and asked pinduoduo about buying Rolls Royce. Rolls Royce replied that at present, its only official car purchase channel is offline 4S shop, and it has not cooperated with pinduoduo in any purchase channels, but it does not rule out the possibility of cooperation between dealers and the store. < p > < p > according to the Red Star news report, on December 17, Rolls Royce automobile responded to pinduoduo’s subsidy of 1.22 million yuan to sell phantom, saying that it had paid attention to the news and said that the behavior was the personal behavior of pinduoduo platform and merchants, and had nothing to do with Rolls Royce automobile brand. At the same time, Rolls Royce also said: “without harming the interests of consumers and the brand image of Rolls Royce, we are willing to see different attempts of e-commerce platforms and businesses for product sales and publicity.” According to the information on Rolls Royce’s official website, there are only two dealers in Shanghai, which are located in Luwan District and Pudong New Area respectively. < / P > < p > in fact, this is not the first time pinduoduo has launched a campaign similar to that of heavily subsidizing the sale of cars. Last time, pinduoduo also sold Tesla with a large subsidy of 40000 yuan. But different from Rolls Royce’s more calm response, Tesla launched a fierce response to pinduo’s similar behavior. < / P > < p > in July 2020, the “yibuya car flagship store” on pinduoduo launched a “ten thousand people pintuan” activity of Tesla Model 3. The pintuan price is 251800 yuan, 40000 yuan cheaper than the official starting price of 291800 yuan. However, in the end, only five people have the right to purchase the so-called “ten thousand people group”. When the consumer paid for the car to pick up the car, a Wuhan car owner was rejected by Tesla. < / P > < p > in response, Tesla’s response is that such consumer behavior on pinduoduo is suspected of violating Tesla’s “no resale” clause, so Tesla cancelled the order according to the clause. Tesla also said that as long as the owner changes to an official channel to place an order, Tesla will provide remedial measures, and will provide legal aid if the owner decides to sue pinduoduo. < / P > < p > for a long time, most of the strong automobile brands have closed and fixed sales channels in order to control the sales price of all channels and stabilize the sales network. And pinduoduo’s behavior undoubtedly has an impact on the original car sales model, and pinduoduo’s subsidy sales of vehicles each time are extremely limited, more for brand marketing rather than for sales. < / P > < p > on December 18, when titanium media app again logged into pinduoduo page to search for Rolls Royce sales stores, it was found that the sales page had disappeared. < / P > < p > in this way, pinduoduo’s “Rolls Royce price reduction sales” disappeared quietly after being put on the Internet topic. Pinduoduo and Rolls Royce have both won a wave of attention. The specific sales situation of the vehicles is unknown. After 12 years, “world class Super project” Shantou Bay Tunnel ushers in a historic breakthrough today

By ibmwl