During the period of staying at home, many people in the family can be isolated from the entertainment mode of Matela group. According to the statistics of Matela group, many people can focus on entertainment at home. According to NPD, there has been a significant increase in the gaming habits of American consumers, with three-quarters of the U.S. population being gamers, spending more time or money on interactive entertainment.
the specific number is 244 million, an increase of 32 million over 2018. Twenty percent of them, or 48 million people, spend an average of more than 15 hours a week playing.
this year, 65% of respondents said they played games on multiple different platforms, including mainframes, PCs and mobile phones. That number was 59% in 2018.
39% of the players are mild players, playing no more than 5 hours a week, which is 8% lower than that in 2018. The proportion of moderate players who played between 5-15 hours a week accounted for 32%. Finally, more than 15 hours of heavy gamers accounted for 20%, an increase of 6% over 2018.
so from the perspective of the trend, mild players are becoming moderate players, and moderate players are becoming severe players. The home isolation caused by the epidemic situation contributes a lot to this. In June alone, the game market grew 26% over the same period in 2019. This is the best June game market data in nearly a decade. It is estimated that the total value of the world game market in 2020 will reach US $1593 billion, an increase of 10% over that in 2019.
35% of players said their game market grew during the outbreak. As for the game platform, 94% of the players said they still use the existing platform to play. And 6% of the players said they started a new game platform during this period.
NPD analyst mat pisatella said: “games are the most important way for relatives and friends to keep in touch when facing difficulties. The growth of the number of players in various game fields and the growth of game duration and game viewing duration all reflect the strong diversity and depth of game experience regardless of device preference, interest preference or budget amount.