What is the daily life of a contemporary “salted fish youth”? The most common ones are eating, sleeping and turning on the dark. In addition to firewood, rice, oil, salt, soy sauce, vinegar and tea, playing games has become the preferred choice for people to spend their fragmented entertainment time. This year is the 10th year of the League of heroes global finals. On Saturday (October 31), the much anticipated S10 series opened the final battle. < p > < p > although Sn (Suning E-sports Club) finally lost to the South Korean DWG team by 1:3, failed to continue the victory, but the heat of the Sino Korean battle was still high, and frequently boarded the hot search.
, however, this hot E-sports does not fully carry people’s expectations and enthusiasm, and polish your eyes. You will find that the light you feel is probably just “you think”, and its road to the mainstream is not easy to go, thorny, frothy, and need to cool down. < / P > < p > compared with South Korea, the United States and other overseas countries, China’s e-sports industry started relatively late. In fact, before the policy is focused on, it mainly relies on the support of the rich second generation. < p > < p > in 2011, Wang Sicong acquired CCM team, which was trying to be dissolved, and established Ig E-sports club. Then, in 18 years, Ig team won the first s series champion in LPL competition area, pushing E-sports to the top. Of course, other rich second generation can’t be absent. He Youjun, son of gambling king, Li Qilin, nephew of Li Ning, and Huo Qigang, the second generation of Huo family in Hong Kong, all appear frequently in the e-sports field. < / P > < p > whether it is to encourage the development of the industry or their own interests and hobbies, these young generation’s posture of increasing the price of E-sports has indeed broken the marginalization barriers of E-sports and made some achievements. For example, Huo Qigang, as the president of the Asian E-sports Association, has made a lot of efforts in E-sports entering the Jakarta Asian Games as a performance project. < / P > < p > the second generation of rich people favors the policy, and the e-sports industry starts to improve. Now the overall market scale has exceeded 100 billion yuan, and the ecological environment is more and more prosperous. < / P > < p > “in 2020, the global e-sports industry revenue will reach 1.1 billion US dollars, with a year-on-year growth rate of 15.7%. In the global market, China’s market has become the world’s largest market with an income of 385 million yuan and a share of 35.0%. ——Newzoo data < / P > < p > E-sports is becoming a development trend, attracting more attention, making countless people rush to this industry to try to dig for gold. However, this industry is not so “sexy”. The bright data will, to a large extent, deceive people’s thinking, and directly equate the love of E-sports with the willingness to pay for E-sports. This is the reason why wanton spending is becoming more and more attractive. < / P > < p > looking at the industry chain, the upstream is the game manufacturer focusing on game development and operation; the midstream is the event operation and E-sports Club; the downstream is the live broadcast and media platform related to E-sports content. < / P > < p > among them, in fact, most of the revenue generated by the big cake of the e-sports market falls into the purses of upstream manufacturers, and the core link of E-sports events or clubs has no say in fact. < / P > < p > ironically, in the eyes of fans, the champion team with the supreme honor is actually very passive in the face of survival situation. At present, more than 80% of the e-sports clubs are losing money. After all, whether it is equipment allocation or personnel training, they need to spend a lot of money to support. < / P > < p > not everyone can afford the title of talent in e-sports, nor can everyone make use of his talent to bear hardships and become the “man of man” in the e-sports arena. < / P > < p > “the daily training time is 10 hours, sometimes even up to 18 hours, until you pick up the mouse, your eyes are fuzzy, your brain is unconscious… Even so, you will still persist until you have no consciousness at all. If you hit again, you will faint and you can’t practice anything.” ——The former Warcraft player sky < / P > < p > What’s more, it’s not like a star player can rest assured. The player’s flowering period is limited. There are many examples of the old king watching today’s God ascend to the top. You should know that the e-sports industry is also eager to be strong, and the competitiveness of the results can not be sustained. It can be said that it is a direct attack on the soul. In addition, when the star players are “floating” by fame and wealth, fake match scandals (dota2 club NewBee is confirmed to participate in and profit from unfair competitions), and private life scandals (EDG underdog “Hope” is exposed to be derailed) frequently occur, which also makes the e-sports clubs that accelerate the popularity of rice circle and idolization deeply suffer from negative impact. < / P > < p > no matter how much bonus income, the expenses of top E-sports clubs will only be more “pressure mountain” (the annual expenditure is about 70 million yuan), let alone those clubs that have not made a start. Even if the income sources are various (league share, live contract signing, commercial sponsorship, derivative income, etc.), it is difficult to support the normal expenses of a team. < / P > < p > how many unknown people are dreaming of fame and wealth, trying to step into the e-sports circle, and from then on, it has been proved that this circle is not so easy to mix up. < / P > < p > one day, taxi billboards can also be contracted by E-sports fans in addition to traffic Aidou, which is really beyond our imagination. < / P > < p > this year’s annual conference of Tencent’s E-sports “glory of the king” data reached a new high; the reading volume of the S10 global finals of the League of heroes exceeded 100 million, and the number of sub topics discussed was tens of thousands; the popularity of star players and the entertainment industry xiaohuacao were shoulder to shoulder, reaching the top of the “microblog night” figure of the year… This series of data are reflecting a great potential composed of fresh blood The flow of the pool. < / P > < p > this is a great temptation for all Internet enterprises, including e-commerce, video websites and game companies. You should know that they are now pursuing all kinds of traffic to enable their business. < / P > < p > especially in the epidemic period, the traffic advantage of E-sports is more prominent. The popularity, topics and potential consumption desire brought by E-sports are incomparable. It can not only enhance the stickiness of consumers, but also explore potential consumers, imperceptibly but strongly enough. It is needless to say that the benign effects brought about by < / P > < p > need not be said much. Whether it is from the perspective of business efficiency or brand awareness, it will rise to a higher level because of winning the favor of generation Z, the main force of consumers. < p > < p > < p > in the SN station mentioned at the beginning, Suning, the gold owner behind it, continued to make preparations for its e-commerce main business by rubbing against the e-sports boom. < / P > < p > in June this year, after becoming the only designated e-commerce platform of the League of heroes in the S10 season, it launched the theme venue of the League of heroes 2020 finals. It launched online the playing methods and functions of online interaction with LPL teams, welfare treasure boxes, E-sports super product day, and adding special members of e-sports, so as to receive a wave of effective traffic through interaction with a large number of E-sports fans. < p > < p > on the weekend after winning the quarter finals of Sn team, the sales of its E-sports products increased by 78% month on month, and the number of visitors to the special venue increased by 120%; < / P > < p > the S10 finals overlapped with the double 11 Shopping Festival, and its popularity had already exceeded the period of Suning 818 Shopping Festival, and the number of super members increased by more than 100000 within 8 minutes It’s not about “charity”, it’s more about profitability. It’s even a once-in-a-lifetime promotion and marketing, that is, through the introduction of traffic to achieve effective collaboration with its own business. < / P > < p > compared with the growth space of e-sports, perhaps the gold owners’ fathers are more concerned about whether this wave of flow outlet can be skillfully rubbed on and utilized. Although they have opened a new window for e-sports, they have not really solved the pain points of the current e-sports industry, such as the difficulty in finding talents, insufficient penetration of social recognition, and imperfect ecological construction, thus making it still unable to find effective and positive The profit logic, thus falling into a vicious circle. As a result, we can only see that waves of hot capital are coming for a certain black horse team, and more than 80% of the e-sports clubs are burdened with the sorrow of living. However, as the saying goes, water power can also capsize a boat. Although industrial integration has brought about a positive transformation, it has not changed the struggle of those who are really engaged in E-sports in the main context. Spontaneous combustion at a Guangzhou Motor vehicle intersection and other traffic lights in Shenzhen