Codemasters, a British video game company famous for developing a variety of racing games, has now become a member of the electronic arts. The acquisition has been brewing for a period of time. Today, EA officially confirmed this move on its blog. We welcome the car racing giant to join us. This acquisition is an interesting process and worthy of attention.
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Take two interactive was originally in talks to acquire Codemasters for nearly $1 billion. However, EA boosted the acquisition negotiations by offering a $1.2 billion “stepping stone”, which Codemasters continued to accept in December.
“This is the beginning of an exciting new era of racing games and content as we bring together the talented teams of EA and Codemasters,” EA CEO Andrew Wilson said in a statement. “Racing fans continue to grow globally, and the franchise in our combined portfolio will enable us to create innovative new experiences and bring more players into the excitement of cars and motorsport. Our team is going to be a strong player in the field of racing entertainment all over the world, providing amazing games for players on every platform, and we can’t wait to get started. “
EA’s car portfolio already includes popular franchises such as “top speed” and “burnout.”. Now with the addition of Codemasters, the list is increasing, including series such as “dirt”, “grid”, “formula one” and “project cars”, which expands the range of publishers, not just arcade racers, but also enables them to launch a number of racing games every year.