According to people familiar with the matter, the total amount of the deal is more than $1 billion. CRM tools can help users manage their communication with customers through telephone, e-mail, information or direct information from message functions in some applications (such as WhatsApp or messenger). < p > < p > previously, Facebook rarely acquired a business software company like kustomer. All along, Facebook has acquired mainly consumer centric businesses, such as giphy, which was acquired in May this year, and playgiga, a Spanish cloud video game company, acquired in December 2019. In general, these companies are acquired by Facebook as the basis for users to build functions. < / P > < p > through the acquisition of kustomer, Facebook will provide more functions for small businesses that use its services to advertise and sell goods, through the services of this social network. The move will help spur companies to spend more advertising on Facebook, which is important for a company that generates nearly 99% of its revenue from advertising. < / P > < p > kustomer was founded in 2015 and is headquartered in New York. According to CrunchBase, the company has raised nearly $173.5 million so far. J.P. Morgan acted as kustomer’s sole adviser on the deal. Google said the proposed media negotiation rules would put its free services in Australia at “risk”