Facebook is upgrading its verbal battle with Apple’s upcoming data collection restrictions on IOS 14, and is using a series of ads in the newspaper to show how it feels. The title of these ads is & quot; we stand up for small businesses all over the country against Apple & quot; and the focus is on Apple’s advertising tracking protection. Specifically, it challenges how Apple’s change will prevent the display of customized advertising to customers. < / P > < p > & quot; while it is true that restricting the use of personalized advertising will affect large companies like us, these changes will be devastating for small businesses. &Facebook was quoted as saying. < p > < p > Advertising tracking technology allows advertisers to know what products have been purchased from somewhere on the Internet. In order to facilitate customer identification and prevent the spread of personal data, apple is implementing a random device identifier tag called & quot; advertiser identifier & quot; (IDFA), which allows companies to track the effect of advertising without obtaining users’ personal data or pinning their purchase behavior on identifiable users for large-scale data collection. < p > < p > Facebook is refusing to use Apple’s IDFA system. According to its collection of user data prior to the launch of the IDFA system, the decision is likely to be made because using the system and complying with Apple’s terms of service will prevent Facebook from collecting as much user data as it currently does. Dave Wehner, Facebook’s chief financial officer, said in July that he expected the company’s profits to suffer a significant impact after the move. IOS 14 will & quot; make it harder for app developers and other app developers to grow with advertising on Facebook and elsewhere;. < / P > < p > the company expects IOS 14 to hit advertisers’ revenue by 60% now, compared with 50% previously claimed by the company. Facebook said in tests that some users running IOS 14 either didn’t see ads delivered through their audience network plan or saw ads that were less relevant. The release and download schedule of Microsoft Flight Simulation varies from region to region