Following its first newspaper ad and a combative blog post, Facebook bought a full page newspaper ad saying Apple was trying to change the state of the Internet. Facebook again claims that the upcoming ad tracking prevention in IOS 14 will hurt small businesses. < / P > < p > Facebook’s protest is that Apple will soon require users to license advertising tracking, which was originally part of the initial release of IOS 14, but Apple postponed it until early 2021. < / P > < p > as Apple’s new privacy or nutrition tags emphasize, Facebook collects a lot of user data from its apps. Facebook now says it expects revenue to fall by 60% due to changes in privacy, compared with an earlier estimate of 50%. In response to the attack ads this morning, apple said it would welcome companies such as Facebook to continue tracking users as long as they have a choice in the matter. < / P > < p > & quot; we believe that this is a simple question from the perspective of users. Users should know when their data is collected and shared on other apps and websites – they should be able to choose whether or not to allow it. &Apple said. &App tracking transparency in quote; IOS 14 doesn’t require Facebook to change the way it tracks users and create targeted ads, it just requires them to give users a choice. &Quot; < / P > < p > Apple’s change will limit their ability to run personalized advertising. In order to make a living, many people will have to start charging you subscription fees or increasing in app purchases, making the Internet more expensive and reducing high-quality free content. < / P > < p > in addition to harming applications and websites, this change will be devastating for small businesses, not to mention the huge challenges they face now. They need to be able to effectively reach the people most interested in their products and services to grow their business. < / P > < p > according to a recent Deloitte study, 44% of SMEs started or increased the use of personalized advertising on social media during the covid-19 pandemic. Without personalized advertising, Facebook data shows that for every dollar the average small business advertiser spends, its sales will fall by more than 60%. Global Tech