Facebook is testing a new design for the main interface of the mobile app pages, which includes removing the “like” count, providing a cleaner, more readable layout, and making it easier to actually use and manage. These changes were initially tested on a small number of public figures on mobile applications, but are now expanding to a wider page community.

at present, public figures participating in the test include actors, authors, creators and a small number of media entities, such as bands and publishers. If they are included in the test scope, these pages users will see an option when they log in on the mobile terminal, and they can choose to join the trial new experience.

the updated design and feature set are designed to reduce the complexity of using pages, and Facebook acknowledges the need to simplify the use of pages now, especially as many people continue to be socially alienated.

the new page layout is to make it easier for page visitors to see key information, such as the resume and posts on the page. It is worth noting that the page likes and like buttons are removed from the design. Instead, the page will show only the follow button and the number of fans.

this change better reflects the real influence of page. Over the years, many people have “liked” different pages, but when they are not interested in them, they remove their attention from news sources.

in page management, users will be able to assign and manage administrator access rights more clearly according to specific tasks. This will be handled by an updated “edit access” screen, where the owner can switch on and off specific administrative tasks, such as who can create page content, send direct messages as a page, create ads, respond to comments, and so on.

another purpose of this update is to make it easier to navigate to the “page insight” section, where page owners and managers track analysis related to page performance. At the same time, managers will also receive fewer page notifications, because Facebook will now aggregate relevant data, such as mentions and post responses, when sending updates.
is not yet considered to be a more widely tested app for Facebook.