According to industry statistics, smart phones are replaced in an average of 14 months, which has become a “FMCG”. In our traditional cognition, the service life of a TV is at least five years. The reason is that the TV category iteration is slow and the price is high. In recent years, however, television, which used to be a symbol of wealth, has been cheaper for each generation. Will the vicious cycle of low prices make the first of the three major products in the past step into the ranks of FMCG products after the follow-up of mobile phones? < / P > < p > indeed, in terms of price, people have an inherent impression that TV, as a symbol of wealth, is expensive and will not be replaced in its lifetime. But now, due to the competition of major brands and the falling price of LCD panel, the price of TV has dropped again and again. It has gradually become a common consumer goods, which enables many families to replace it frequently. < / P > < p > in addition, in the field of television, although the tide of the Internet has gradually faded, TV manufacturers have been fully in line with Internet companies in terms of product development direction, product layout, promotion ideas, and so on. Even a large number of traditional home appliance manufacturers have disclosed their transformation strategies. Therefore, the industry has heard this voice: television will become a fast-selling product in the future, and the frequency of upgrading will be greatly increased than in the past. < / P > < p > for some consumers, such as those who work in big cities such as Beijing, Shanghai, Guangzhou and Shenzhen, they don’t need the TV to have too many functions and excellent quality, because they don’t know when they will say goodbye to this city. Therefore, price is the most important factor for them, and they will regard TV as a fast-selling product. However, for another part of consumers, TV is a necessary product in their life, and its quality, performance and other factors are the most valued by these consumers. When a TV has these factors, the price can not be “cheap”. < / P > < p > the replacement speed of mobile phones is about one year, while that before television is 3-5 years. There are a large number of overdue TVs that have been in service for more than 10 years in China. What drives the high-speed replacement of mobile phones is the continuous improvement of the performance requirements of mobile phones. The upgrading demand of TV generally appears in the technical iteration after the cost of new technology has dropped, from CRT to LCD, from 1080p to 4K. At present, TV can not see the factors that can accelerate the iteration, and the TV application environment is still the traditional demand of TV signal, player (box), game console, etc. However, the upgrading of 8K UHD technology, the commercialization of 5g, gives rise to cloud TV opportunities, and the large screen mobile phones in the living room will definitely accelerate the current and next round of TV products, and maybe the TV generation will never catch up with the high-frequency application devices such as mobile phones, But its iteration frequency is bound to get faster and faster. < / P > < p > in fact, TV was once a kind of FMCG. In the 1980s, when the TV set just entered the ordinary consumer’s home, from black and white 9 inches, black and white 11 inches to “color plane 21 remote” (color plane CRT 21 inch remote control TV), many families also experienced the experience of upgrading TV products once a year or two. However, the background at that time was the rapid technological upgrading of TV products, the rapid development of the market, the high imagination of profit space, and the prosperity created by various factors, which was very similar to the current smart phone market. When TV products enter the mature stage, the technological iteration slows down, the profit margin declines, and the stimulation to consumers weakens, people’s demand for a new generation will naturally decline. Similarly, smart phones may have such a day. Global Tech