After getting through the cross application communication between instagram and messenger and introducing other features, Facebook today announced an update to the messenger API to allow enterprise users to manage instagram communications. Previously, enterprise intelligence responded to users’ inquiries through instagram app and Facebook’s unified corporate email. This may work for smaller companies, but it’s a little less efficient for big brand companies that face a lot of information every day. < / P > < p > this update also means that enterprises can integrate instagram information into applications and workflows already in use internally. Specifically, they will be able to use rich media (e.g., photos, URL links, etc.) and work with developers to integrate APIs with their products and customer databases to provide the same experience on instagram as they do on messenger today. < / P > < p > for example, enterprises with CRM system integration will be able to view customer loyalty information and take it into account when they respond. Facebook said companies using the API can also manage many of their instagram content, including their profiles, stores and stories. SpaceX beat blue origin and Northrop Grumman to win a $316 million air force contract