The European Union spent a decade filing an antitrust lawsuit against Google, which eventually fined the company nearly $10 billion for using illegal means to abuse its dominant position in the market. But antitrust lawyers and Google rivals say the European search engine market remains uncompetitive, partly because the European Union has largely left the responsibility for solving the problem to Google. Google’s approach, including charging competitors who want to appear on the Android phone’s selection menu, has sparked protests from competitors. Why pay Google to help it correct its anticompetitive behavior, they asked? < / P > < p > with the U.S. Department of justice announcing an antitrust lawsuit against Google in October, government lawyers are scrutinizing the European findings. Google continues to dominate the search engine market in Europe, with more than 90% of the market, according to StatCounter, an analyst firm, which barely changed from before it was surveyed by the European Union in 2010. At the same time, competitors in the online shopping business complain that the competitive environment is still good for Google. Many senior people who have participated in the EU’s antitrust war say the results show that it is difficult to restore competition in a market that has been controlled by technology giants. They also said the EU was politically disadvantaged and could not take more severe measures, such as a spin off, on a US company. Thomas vinse, an antitrust lawyer at Clifford Chance, said: “politically, the EU will not split the US internet giants, which is also impossible.” Wenjie advises an industry group called fairsearch, which helped trigger an investigation by the European Commission by suing Google. The U.S. Department of justice lawsuit suggests that if the government wins, it may take more severe measures to ask the court to consider “structural relief”, which may in theory include requiring the company to sell part of its business. But gene Kimmelman, a former chief legal adviser to the Department of justice’s antitrust division, said: “it’s harder to win a lawsuit in the United States than in Europe.” After being sued in the United States, Kent walker, Google’s senior vice president for global affairs, said in a blog post that consumers “use Google services because of their own choice, not because they are forced to do so, or because they can’t find alternatives.”. He called the Justice Department’s case “seriously flawed” and said it “does not help consumers in any way.”. Jose Castaneda, a Google spokesman, also refuted the claim that “the EU investigation did not prompt it to change its approach.”. He said the EU investigation into Google’s role in the online shopping market led to many changes, which were closely monitored and “generated billions of hits for more than 600 price comparison shopping services.”. Castaneda declined to comment on Google’s continued dominance in general search queries. Google is appealing the EU ruling. On Tuesday, the European Union also announced an antitrust lawsuit against Amazon. A spokesman for the Commission said the EU “will continue to monitor the market to assess the effectiveness of the remedies applied in the Google case.” She added that the EU plans to introduce new legislation to the European Parliament to help “more effectively address” the competition problems in the technology sector. Margrethe vestager, who is in charge of competition policy at the European Commission, said the EU was considering giving it more flexibility to address “structural competition issues”. Tomaso valletti, a former EU chief competition economist involved in the Google case, tweeted last month: “despite the EU’s announcement of an antitrust investigation into Google in 2010 and a huge fine, the technology giant has continued to dominate the search engine market since then.” According to StatCounter, search engines such as Bing, Yahoo, yandex and duckduckgo have only a small share of the market. < / P > < p > U.S. federal and multi state prosecutors have carefully studied the European investigation into Google, trying to learn from it. Last year, several state attorneys general investigating Google hired Cristina caffarra, a British economist and consultant who previously advised Russian technology company yandex, to participate in the EU investigation. Yandex’s complaint against Google helped launch an EU investigation. Kafara explained many of the “limitations” of the European approach, including the power it gave Google to design its own remedies. < / P > < p > in the 60 page lawsuit filed by the US attorney general, many of the charges are consistent with the findings of the European Union: Google used illegal means to ensure that its search engine and applications are widely used by mobile phone manufacturers and mobile network operators, who often determine the specifications of the phones used in their networks. The EU survey ended in 2018. According to the survey, Google requires Android phone manufacturers to pre install Google search engine and Chrome browser as a condition for authorizing the use of Google play app store, which is an indispensable feature of any Android phone. The survey also found that Google paid many mobile phone manufacturers and mobile network operators in exchange for their exclusive pre installation of Google search engine. < / P > < p > the EU concludes: “these practices deprive competitors of the opportunity to innovate and compete in some areas, and deprive European consumers of the benefits of effective competition in important mobile areas.” Lawyers say the European Union fined Google $5.1 billion and ordered the company to stop anti competitive behavior within 90 days, but the agency basically asked Google to propose and take changes to correct the violations. Mr. Wenger said the European Union did respond informally to a remedy proposed by Google when it proposed to adjust its contracts with handset manufacturers, which the EU believed was not enough. Megan gray, general counsel for duckduckgo, said Google’s remedial measures did not change much. “In the spring of 2019, Google gave notice to all Android phones in Europe to install other search engines,” he said. Even if users choose and download duckduckgo, it doesn’t change any of the phone’s default search engine settings, so the impact is minimal. ” < / P > < p > Google also gives competitors the opportunity to bid for new phones with Google’s Android Software, taking a place in the search engine selection menu. Gray said competitors were angry at the idea of giving Google money to help it “correct its anticompetitive behavior.”. < / P > < p > Google said its offer was a “fair and objective way to determine which search providers are included on the selection screen.” It allows search providers to decide how much they value appearing on the selection screen and bid accordingly. Google also said it would randomly select competitors for free if there were no rival search engines bidding for the locations. < / P > < p > after another survey, the European Union fined Google $2.8 billion in 2017, claiming that Google “abused its market dominance” and provided “illegal advantages” to Google shopping in search results. Google shopping is the product banner at the top of Google’s search results screen. < / P > < p > the European Union concluded that Google downgraded rival shopping sites, such as foundem in the UK, which helped trigger an investigation by complaining to the EU that Google unfairly suppressed its own website in search results. After the European Union ordered Google to stop its anti competitive behavior, Google offered companies such as foundem the opportunity to bid for the advertising space of Google’s shopping mall. Founder chief executive shivaun Raff said the company refused to bid for the ads because it would harm consumers. Damien geradin, a Brussels lawyer who often represents anti Google companies in antitrust matters, said Google’s case was “seen as a failure” within the EU. “These are decisions made in principle and I think the Department of justice can find a lot of information there,” he said. But in the final analysis, remedial measures are not in place. To a certain extent, the most meaningful part of the EU approach is to help the United States succeed. ” (small) < A= target=_ blank>Apple extends AppleCare + purchase period: users can decide within 60 days