Have you stayed up late recently? At 0:00 on October 21, tmall double 11 and Jingdong double 11 officially opened the pre-sale, and then many topics appeared on the hot microblog search in turn, such as me, the last payer, the last payer’s expression bag, Weiya’s list of popular items on double 11, and the first man who told me not to sleep, etc., appeared on the hot microblog search in turn. < p > < p > < p > “double 11” has entered its 12th year this year, and we are also used to the large number of hundreds of billion yuan. Many people will ask: what can it become like? < p > < p > tmall double 11 changed from “Bachelor’s Day” to “nunchakus”, which was divided into two sales periods, with November 1-3 as the first wave and November 11 as the second wave. For consumers, double-11 is three days more than in previous years. On November 1, they can pay the balance of pre-sale goods and receive goods 10 days in advance. < / P > < p > just one day before tmall announced its playing method, Jingdong also announced a new play method on the 19th: this year’s “double 11” will open on October 21 and last for 22 days until November 11. < p > < p > when talking about new ways to play, such as extending the “double 11” time and paying the balance of the prepayment in advance, Jialuo, vice president of Alibaba group, said, “delay can improve the whole service experience of the platform and businesses, and there will be more space and more time for the improvement of business cooperation and supply chain. In addition, the pressure of logistics distribution can also be alleviated, and the opportunity to pay the balance of pre-sale can give consumers a longer decision-making cycle, and Ali can cover more categories. < / P > < p > under the call of netizens “less routine, more sincerity”, both tmall and Jingdong said that they would simplify their playing methods and make saving money more direct. < p > < p > JD said it would make shopping easier through multiple marketing initiatives. In addition to the number one JINGTIE that can be used across stores and all categories, the setting of “estimated selling price” on the commodity page will prompt consumers to use the preferential information, and the price after discount can be seen at a glance without complicated calculation. Jingdong also added the currently hotly discussed “1 yuan package” to “double 11”. According to tmall, the double 11 in 2020 is “the largest platform investment in history”, including “direct payment of over 30 billion cash subsidies”, specifically including 4 billion cash red envelopes, 10 billion category subsidies and 20 billion brand large amount coupons; it also includes “multiple surprise play”, which specifically refers to 1 billion surprise tasks, first issuing red packets, then consumption, and 1 billion pen return, low customer single use Households can also enjoy it. In addition, tmall has also launched activities such as “no allowance, 40% discount for over 300” and “50% discount coupon and large amount coupon every day”.

but with the sincerity of the platform, there are still many netizens Tucao, “can’t make complaints about money directly”, “why is it so complex”, “what is the first wave and the second wave?” < p > < p > most of Taobao anchors choose to broadcast from 6:30 p.m. to 8:00 p.m. on October 20, with their fans across the night. Near 12 o’clock, the number of people in Weiya’s live broadcasting room and Li Jiaqi’s live broadcasting room has exceeded 100 million. In the super long live broadcast that lasted until the early morning, Li Jiaqi and Weiya got 162 million and 148 million cumulative views respectively. < / P > < p > “the reason why I can’t sleep on double 11” has also been on the microblog hot search for a time. Many netizens said that she was going to fall asleep, but she was woken up by Li Jiaqi’s voice. Some netizens jokingly called Li Jiaqi “the strongest worker in the whole network.”. < / P > < p > in order to prevent everyone from sleeping, Li Jiaqi did everything possible. At 12 o’clock, he took out a gong and began to knock. After that, we are advised to eat supper and take a bath. At the end of the day, he took out a bell and woke the sleepy people. According to yesterday’s list of Taobao live broadcast, the total sales of Weiya and Li Jiaqi were 3.221 billion yuan and 3.327 billion yuan, respectively, with a total of nearly 7 billion yuan and a sales deposit of more than 1 billion yuan. According to Zhigua data, the sales of the two live broadcasting rooms are both over 3 billion, with a total of nearly 7.8 billion. According to media reports, some people in the industry expected that Li Jiaqi could earn 683 million yuan last night, and Weiya could reach 715 million yuan. No wonder Li Jiaqi is so desperate. And “Li Jiaqi stays up late to make money and make up for sleep during the day, I stay up late to spend money and still have to work during the day” is a hot microblog search. Netizens jokingly call this the difference between Li Jiaqi and me. Spontaneous combustion at a Guangzhou Motor vehicle intersection and other traffic lights in Shenzhen