As part of its ongoing efforts to improve app store app discovery, Apple has hired former venture capitalist Josh Elman. In a statement on Monday, Josh Elman said he would join apple and help customers find the app that works best for them. < / P > < p > as part of the transition to a new position, Josh Elman said he would step out of some active boards and investment institutions, including discord and medium. < p > < p > with years of investment and management experience accumulated by Josh Elman, apple obviously hopes that he can help app store to promote its software. The former venture capitalist could make Apple’s time relationship with developers smoother, according to a report by the company. < / P > < p > interestingly, the most successful investment of Josh Elman’s debut belongs to Apple’s competitors, including smartthings, a smart home technology company, and house party, a game developer (currently owned by Samsung and Epic Games respectively). The iPhone 12 keynote has been recorded in Apple park