The first HEMA x member store is located on the B1 floor of Senlan commercial capital in Pudong, Shanghai, covering an area of 18000 square meters. It adopts warehouse type shelves and operates online and offline in an integrated way, covering a distribution range of about 20km in Pudong district and 15km in Yangpu District. After the official opening of the HEMA x member store in Pudong Senlan, it will provide “half day delivery” online delivery service for HEMA X members, which can be delivered directly to the home by car and connected to the distribution station. < p > < p > on September 28, HEMA x member store revealed some preferential prices: 79.9 a box of 24 bottles of Yiyun mineral water; from October 1 to 8, consumers who consume more than 1500 yuan can buy 1499 yuan Feitian Maotai, with a daily limit of 1000 bottles. This is the first time that Chinese players have entered the member supermarket track, following the old Sam’s club, Costco, which started fire last year, and metro, which started to test water for paying members this year. < / P > < p > the track of warehouse membership supermarket will also usher in more fierce competition in Shanghai. Just before the official opening of HEMA x member store, Metro China also announced the comprehensive upgrade of its Putuo shopping mall last week. The new shopping mall was mainly adjusted for o2o home service and paid plus members. Sam’s club, which has 24 years of experience in China, has recently expanded its fresh distribution in Shanghai. < / P > < p > the so-called membership supermarket means that consumers need to pay a certain “admission fee” in order to enjoy the preferential price offered by the membership supermarket; while the warehouse supermarket refers to the simple layout of the retailer’s stores. Large quantities of goods are directly built on the ground with cartons, and many goods even have no shelves. The core of membership supermarket is to bind user stickiness with membership fee. However, in Shanghai, the important place of membership supermarket, the business and market of each company will inevitably overlap. Assuming that consumers are only willing to choose one paying member supermarket every year, they will haggle over the advantages and disadvantages of each supermarket, which also makes the competition between stores more intense. As for why HEMA wants to join this track, Zhao Jiayu, the general manager of HEMA commodity purchasing and marketing, said at a store exploration activity on September 28 that he wanted to be a warehouse type member store and had a sudden idea. As early as 2018, HEMA began to take the lead in testing the “HEMA x member” program in Shanghai, and launched it to Beijing, Xi’an, Chengdu and other cities in 2019. Among the eight cities that have opened the X member system, Shanghai alone has nearly 500000 X members. < / P > < p > in addition, Costco, which exploded as soon as it opened last year, has nurtured Shanghai consumers. They already have a good understanding of what membership payment is, and are willing to accept membership admission fees of 200 to 300 yuan per year. < / P > < p > compared with the annual fees of 260 yuan / year, 299 yuan / year and 199 yuan / year for general members of Sam’s club, the membership fee of HEMA x member store is 258 yuan / year, and the HEMA members who have paid the membership fee of X member before do not need to pay extra. < p > < p > when asked about the difference between HEMA and other members, Zhao Jiayu explained, “the biggest difference between HEMA and traditional member retail system is the whole membership ecology. Users in the box area within 3 km can enjoy the 30 minute express delivery of HEMA, while the stores far away can provide half day service. The core essence of HEMA retail is the same group of users. We provide services for different life scenes and different time periods. ” < / P > < p > “in the whole HEMA supply chain system, members, cloud warehouses, o2o stores, fresh and raw stores are all in one inventory. The biggest difference between us and Sam or Costco is that although Sam and Wal mart are a group company, they have two inventory and two operating systems. We have done so many innovative formats, but in fact we use a unified supply chain system. ” Zhao Jiayu said. < / P > < p > from the perspective of the day’s shopping experience, the selection of HEMA x member store is more concise than Sam’s club, Costco and metro, with only 1500 SKUs. Moreover, there are more kinds of products, such as hairy crab moon cake with local characteristics and stewed flavor. There are 4000 SKUs in Sam’s club, 3400 SKUs announced by Costco Shanghai Minhang store when it opened last year, and 12000 SKUs after the upgrade of Metro New Concept mall, which is expected to be reduced to 9000 in the future. < / P > < p > as a major feature of the membership supermarket, HEMA x member store has also greatly increased its own brand and customized products, including more than 40% of its own goods, and more than 20% of its own brand “HEMA Max”. Nearly 10% of the products are directly purchased by HEMA overseas, including American happy fruit and Peru blueberry, as well as Chongming rice and fresh meat and bamboo shoots with Shanghai characteristics. < / P > < p > on the other hand, member supermarkets are also rapidly opening stores nationwide. At present, Sam’s club has 28 stores in China. It is estimated that by the end of 2022, there will be 40 to 45 stores open and under construction. The Shanghai global flagship store, which is planned to open in 2021, is only 5 kilometers away from hemax member store. Costco also decided the location of Shanghai’s second store at the beginning of the year, which is located in Kangqiao Town, Pudong New Area, Shanghai, and its landing in Shenzhen and Suzhou is also under planning. Metro also announced last week that it will complete the upgrading plan of 35 stores in 2023, and will keep the pace of opening 5-10 stores in 2021 and 10-20 stores in 2022. The release and download schedule of Microsoft Flight Simulation varies from region to region