In order to show the modern characteristics of the brand keeping pace with the times, Rolls Royce officially released a new brand logo design on August 26. The logo design of the brand was created by Pentagram, the top design company, and will be officially launched in September this year. Torsten m ü ller – Ö TV ü s, chief executive of Rolls Royce, said: “as the digital presentation of Rolls Royce cars has become more and more diversified, it is timely and crucial for us to interpret Rolls Royce’s leading position in the global luxury market with a new brand logo design language. < / P > < p > we are on a wonderful journey to highlight the modern characteristics of the Rolls Royce automobile brand, and calmly cope with the evolution trend of product matrix, customer group structure, lifestyle and luxury circle. ” < / P > < p > in the new brand logo design system, the goddess of celebration will not only stand at the head of each Rolls Royce masterpiece, but also derive the form of plane image. < / P > < p > when the pentagram design team drew a two-dimensional version of the goddess of celebration, the orientation of the goddess of celebration changed from the left to the right, symbolizing the extraordinary nature of Rolls Royce brand facing the future. < / P > < p > it is worth mentioning that Rolls Royce has named one of its brand new logo colors “purple” in honor of the goddess of celebration. Not only that, rose gold, which has a metallic texture, was selected as a complementary tone. < / P > < p > it is understood that the “double R” logo will only be retained on Rolls Royce vehicles. In addition, Rolls Royce’s “double R” combination letter design is used on accessory products, which will replace the original “double R” logo. The English text of “Rolls Royce automobile” above the door of the office building of Rolls Royce automobile company belongs to the enterprise level logo. Google said the proposed media negotiation rules would put its free services in Australia at “risk”