Recently, rumors about Apple making cars have attracted much attention. Although Apple didn’t say anything about it, analysts from various fields have begun to discuss Apple car. In commenting on Apple car, Goldman Sachs Group, a world-famous investment bank, said that Apple car would be an excellent platform to show the integration of Apple’s software and hardware, but it would take a lot of money to release the car, so that Goldman Sachs was not optimistic about the attraction of Apple car to investors. < / P > < p > rod hall, a senior analyst at Goldman Sachs, said that apple is in the perfect time to design and sell passenger cars due to its powerful integration of software and hardware. In addition, Apple’s experience in battery technology and power management gives them an advantage. But throughout history, breakthroughs in battery technology are elusive. < / P > < p > in addition, hall also pointed out that many automobile manufacturers have been actively testing lidar sensors, and by 2024, many automobile companies will be equipped with lidar sensors in their products. However, Apple has the ability to develop customized chips that can be deeply integrated with software, which can provide consumers with a unique advantage of a more “seamless experience”. < / P > < p > on the other hand, gross margins in the automotive industry are generally lower than Apple’s current business. It is reported that Tesla’s gross profit margin is about 20%, while Apple’s is 40%; the operating profit margin is even lower, usually with a high single digit (7-9%). Compared with the current business, the profits of the auto business are dwarfed. As a result, Apple may explore other ways to provide a seamless driving experience, rather than producing electric cars. Therefore, analysts said that even in the optimistic situation, even if Apple car is released, it will only have a small impact on Apple’s profits. < / P > < p > as for the reason why Apple still wants to develop cars with such low profits, analysts say that people will spend a lot of time in self driving cars on services around apple. In view of the increasing proportion of services in Apple’s profits, it makes sense for cars to be a hardware platform integrating a large number of software. IPhone 12 whole family barrel model exposed: it’s a tribute to iPhone 4