Earlier this week, twilio announced its $3.2 billion acquisition of segment, a start-up of customer data, highlighting the hunger of the brand marketing industry for consumer information. At the same time, search giant Google has announced a new feature update to its Google Analytics analytics service to help companies better understand their customers – especially in combination with the company’s tools. < / P > < p > while introducing the new features, vidhya Srinivasan, vice president of Google measurement, analysis and purchase platform, also mentioned some brand dynamic changes brought about by the global health crisis in his blog post, and hoped to help marketers achieve their goals by adding new features. < / P > < p > one way to achieve this vision is to integrate analytical tools with machine learning capabilities to help highlight certain data. For platform marketing personnel, this is quite important. < / P > < p > Srinivasan added: “Google Analytics is machine learning centric, automatically generating practical insights and giving you a comprehensive understanding of customers across devices and platforms.”. In other words, with the help of machine learning, marketers can access the part of information that they are most concerned about, such as which types of customers are most likely to purchase and which types of customers are most likely to flow, and then formulate relevant strategies to improve the conversion rate. < / P > < p > simply follow the instructions to provide a way for marketers to measure the transformation data of each customer, or group of customers, in their life cycle. < / P > < p > in addition, combined with Google ads, youtube, other tools (such as Gmail and search), and non Google channels, the new approach can also meet customers’ long-term marketing needs. < / P > < p > finally, Google is trying to fill the information gap with relevant models when cookies and other tracking software are not available. < / P > < p > in order to analyze and verify the relevant data under more stringent privacy protection (such as gdpr in Europe and CcpA in California). SpaceX beat blue origin and Northrop Grumman to win a $316 million air force contract