According to reports, for Google, the impact of last week can be described as fierce. After years of state-level antitrust litigation against Google, concerns about the influence of large technology giants continued in two days. In October, Google had just suffered an antitrust lawsuit from the US federal government. < / P > < p > at the same time, the European Commission has increased the stakes by proposing comprehensive new laws aimed at limiting the power of a few dominant technology platforms. As we all know, in the past 10 years, the European Commission has been competing with Google on a series of competition complaints. < / P > < p > for Sundar Pichai, who has been Google’s CEO since 2015, protecting the company from more and more legal and legislative threats has become almost a full-time job. In addition, Pichai also served as the CEO of alphabet, Google’s parent company, for nearly a year. < / P > < p > in addition to Google, the search department, alphabet also has a series of “moon landing” projects, such as waymo, the autonomous driving business subsidiary. Burnishing alpha, a fragmented, money burning holding company, while refocusing Google on artificial intelligence has been less public, but may prove more important. < / P > < p > like it or not, government intervention is now an inevitable fact for Google. In the face of the inevitable situation, Pichai’s strategy is clear: openly welcome new forms of regulation, while trying to avoid serious impact. The strategy is reflected in his response to a new digital services bill introduced in Europe last week that would put more responsibility on the most powerful technology companies to regulate their platforms. < / P > < p > in an interview, Pichai said: “I think this is an important rule that needs to be considered carefully and treated correctly. What is the responsibility on the platform? What contract do we want? Where do we need clear procedures and more transparency? I think all of this makes sense to me. Think about it, it’s a worthwhile effort. ” < / P > < p > however, when it comes to details, it’s unlikely to be that simple. The general data protection regulation (gdpr) is a European privacy regulation issued two years ago. It is mainly aimed at companies that accumulate a large amount of user data, such as Google. “It shows that for many of these things, the answer is subtle and regulation can go wrong,” Mr Pichai said (gdpr seems to have failed to achieve the expected goal, and the European Union launched the draft digital services bill and digital market bill last week) < / P > < p > pichaie also warned the European Union of the idea of promoting competition by forcing companies such as Google to open part of their data to competitors. “These are going to be the problems they have to work on,” Pichai said. Governments need to consider these important principles carefully. Sometimes we can design very open ecosystems, but they can have an impact on security. ” < / P > < p > the 48 year old is naturally cautious, and his non confrontational style makes him very suitable for the job at hand, in sharp contrast to Google co founders Larry Page and Sergey Brin. < / P > < p > faced with severe antitrust challenges, politicians suggested that they might even try to split Google. Obviously, this will pose the most direct threat to Google. However, Pichai believes that accelerating the shift to digital communication and cooperation during the epidemic may enhance Google’s economic influence, but Google is not the only one. “It’s one thing if only one company performs well, but it’s not what we see,” pichaie said < / P > < p > it is clear that for a company that has been challenged by antitrust for many years, pichaie’s argument has a “carefully polished” style, although the US regulators joined the action later. One of his main points is that Google’s technology platform has brought a wide range of benefits to the technology community. < / P > < p > when it comes to the Android mobile operating system, for example, he said: “we are providing a software platform for hundreds of mobile phone manufacturers around the world.” However, the pending antitrust complaints against Google accuse Google of dominating the market and taking away a disproportionate share of profits. < / P > < p > in addition, pichaie denied that Google used the acquisition to establish its dominant position. “In the early days, we have said ‘no’ to some acquisitions,” he said But he did not disclose what the acquisitions were. Referring to possible future deals, he added: “there are certainly areas that we would not consider at all from an acquisition perspective.” < / P > < p > however, Dina srinavasan, a former advertising technology executive involved in drafting one of the latest antitrust cases in the United States, said Google used acquisitions as part of its strategy to “dominate all aspects of the digital advertising value chain” to crowd out competitors. < / P > < p > as unlikely as it may sound, pichaie has another defense, trying to portray the company as a failure, at least in some markets dominated by other large technology platforms. “I see the vitality of the market, I see a lot of markets that don’t exist,” he said. We are challengers in many areas, whether it’s cloud computing, or business, or trying to make mobile phones. ” < / P > < p > of course, these are big markets that Google can hardly influence, including competition with Amazon and apple. But given its nearly $1.2 trillion stock market capitalization and tight control of the online search and digital advertising markets, which are expected to generate more than $200 billion in revenue next year, such a statement sounds hollow. < / P > < p > Luther Lowe, an executive at yelp, a shop review website, said: “Google is a pony with only one move. The only way for it to get involved in these areas is to first dominate and then use the illegal gains in the search field. ” < / P > < p > Pichai also played down Google’s influence on the mass digital information market. For an Internet start-up (once Google), “organizing the world’s information to make it universal and useful” sounds like a bold corporate mission. But for a company with such wealth and power (the current Google), it may sound more sinister. “No matter what you think, we are still just a small part of the whole information ecosystem,” Pichai said. If you take a field like video, you can see that there are a lot of players in the market today. So I think there is more information now than ever before. That will always be right. ” < / P > < p > he also seems to have accepted the continuous complaints, which failed to prevent the spread of wrong information on the Internet. But Pichai also stressed that Google has made significant progress in this regard. < / P > < p > he said: “in the end, I think it will be humans who design these systems. When I see the progress we have made in terms of ranking and quality, and use AI to calculate some of these things, I think the pace of innovation is quite objective. But it’s clear that in areas where there are misinformation, we have work to do to make things better. So both are correct. I think there is a lot of progress and a lot of work to do. ” < / P > < p > if Pichai’s year ends in the regulatory spotlight, then the start of the year is quite different. After taking over the power of alphabet from the founder of Google, he gave Wall Street what it had been asking for for for a long time: more detailed financial details of Google’s activities. < / P > < p > Pichai and Google CFO Ruth Porat have also been deepening financial discipline into the group’s different projects, paving the way for the independence of alphabet’s business units. < / P > < p > waymo has attracted external investors for the first time, while verily, the Life Sciences Division, raised another $700 million last week. Verely was the first to look beyond its parent company. These departments now have independent boards of directors. Mr Pichai admits that their investors will one day want to cash out. < / P > < p > this is quite different from the vision put forward by Larry Page. Page once told the media that alphabet could become Berkshire Hathaway in the digital age, integrating a series of independent and unrelated businesses into a loose umbrella. < / P > < p > but pichaie has been playing down any arguments about the future of alphabet. “I think they’ve been imagining being able to innovate structurally,” he said. This is not to say that we have a specific way to do it, we are studying what works and we are adapting to it. They will do it, and so will I < / P > < p > in fact, there are other obvious changes in the direction. While in charge of alphabet, page said he didn’t think there was a potential technical connection between the company’s different businesses: the main determinant was whether the businesses were bold enough and potentially transformative enough. But Pichai said that from a series of different projects he took over, a more cohesive Ai Group would be formed. < / P > < p > when asked whether “alphabet is still supporting so many ‘moon landing’ ideas”, Pichai mentioned wing and alphafold, the UAV express companies. The former is a UAV express company, with a sharp rise in demand during the outbreak of the epidemic; the latter is likely to make a breakthrough in “artificial intelligence understanding how proteins are formed”. < / P > < p > AI is the engine that drives all these projects. This makes technologies such as machine vision potentially fundamental capabilities that support most of the work within Google and the broader alpha network. < / P > < p > Pichai said: “waymo is working very hard to promote the most advanced technology in the field of artificial intelligence and computer vision. It’s also for robotics, for our search: over time, it will be based on what you see, not just what you’re willing to type in. ” < / P > < p > Pichai’s low-key style may mask the scale of this ambition. Technology leaders like Elon Musk, CEO of Tesla, tend to talk about AI in an exaggerated way. When it comes to describing machines as going beyond human intelligence, they turn to science fiction. By contrast, pichaie makes the problem sound more like a routine, prosaic computer science problem. < / P > < p > Pichai said, “I call it artificial intelligence. As time goes on, artificial intelligence will become more universal in nature. I still think we have a long way to go, but this is one of the most far-reaching things we are doing. ” < / P > < p > however, even if Google has enviable resources and recognized leading position, it is not easy to build the artificial intelligence machine envisioned by Pichai. Last month’s incident highlighted the management challenge